Brandwave

Bathroom Sales Direct vs Highgrove Bathrooms:Which is more popular?

In September 2026, Highgrove Bathrooms had more branded searches than Bathroom Sales Direct among bathroom retailers in Australia. Highgrove Bathrooms had about 27,100 branded searches, while Bathroom Sales Direct had 4,400. Highgrove Bathrooms made up 25.2% of all bathroom retailer searches we track, and Bathroom Sales Direct accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Bathroom Sales Direct and Highgrove Bathrooms each appeared in one of the five answers. Bathroom Sales Direct and Highgrove Bathrooms were each mentioned first in one of the two answers that named either.

Among bathroom retailers in Australia in September 2026

Who do people search for more?

Highgrove Bathrooms, about 6 searches for every 1 for Bathroom Sales Direct

Highgrove Bathrooms 27.1K searchesBathroom Sales Direct 4.4K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Bathroom Sales Direct in 1 of 5Highgrove Bathrooms in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bathroom Sales Direct first in 1Highgrove Bathrooms first in 1

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bathroom Sales Direct and Highgrove Bathrooms were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bathroom Sales Direct and Highgrove Bathrooms were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reece1st
  2. The Blue Space2nd
  3. Bunnings3rd
  4. Bathroom Sales Direct3rd
  5. Highgrove Bathrooms5th
  6. Tradelink6th
  7. ABI Interiors6th
  8. Bathroom Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Bathroom Sales Direct or Highgrove Bathrooms more popular in search?

This chart shows how often people search Google for Bathroom Sales Direct and Highgrove Bathrooms by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.

Bathroom Sales Direct and Highgrove Bathrooms among bathroom retailers in Australia, by month

Share of searches by month for Highgrove Bathrooms, Bathroom Sales Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthTradelinkHighgrove BathroomsABI InteriorsBunningsThe Blue SpaceBathroom Sales DirectReeceBathroom Warehouse
Oct 202531.9%26%21.3%5.2%4.2%4.2%4.2%2.8%
Nov 202532%26.1%21.4%5.2%5.2%4.3%3.5%2.3%
Dec 202537.8%25.4%16.9%6.2%4.1%4.1%3.3%2.2%
Jan 202635.5%23.8%19.5%7.1%3.9%3.9%3.9%2.5%
Feb 202629%29%19.5%7.1%4.7%4.7%3.9%2.1%
Mar 202631.6%25.8%21.2%6.3%4.2%5.2%3.4%2.3%
Apr 202627.7%27.7%22.7%6.8%4.5%4.5%3.7%2.4%
May 202625.9%25.9%25.9%6.3%4.2%5.2%4.2%2.3%
Jun 202625.7%31.4%21%5.1%5.1%5.1%4.2%2.3%
Jul 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Aug 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Sep 202630.8%25.2%20.6%7.5%5%4.1%4.1%2.7%

How has the Bathroom Sales Direct and Highgrove Bathrooms comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia bathroom retailers in September 2026?

4 changes

  1. In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.

  2. In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.

  3. In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.

  4. Estimated monthly branded searches for Bathroom Sales Direct in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bathroom Sales Direct’s and Highgrove Bathrooms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bathroom Sales Direct

1 branded search term

  • bathroom sales direct

Highgrove Bathrooms

1 branded search term

  • highgrove bathrooms

How the Brand Demand Index is measured

Other head-to-heads among bathroom retailers

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