Brandwave

How popular isBathroom Sales Direct?

In September 2026, people searched for Bathroom Sales Direct by name about 4,400 times in Australia, an 18.5% decrease from the previous year. These searches made up 4.1% of all Australia bathroom retailer searches, placing Bathroom Sales Direct sixth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about bathroom retailers, Bathroom Sales Direct appeared in one of the five answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Bathroom Sales Direct is the sixth most searched of 8 competitors and the joint third most recommended in AI answers.

  1. TradelinkShare of searches 30.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Highgrove BathroomsShare of searches 25.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ABI InteriorsShare of searches 20.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. BunningsShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Bathroom Sales DirectShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bathroom Sales Direct was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bathroom Sales Direct is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reece1st
  2. The Blue Space2nd
  3. Bunnings3rd
  4. Bathroom Sales Direct3rd
  5. Highgrove Bathrooms5th
  6. Tradelink6th
  7. ABI Interiors6th
  8. Bathroom Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Which bathroom retailers compete with Bathroom Sales Direct?

Bathroom Sales Direct against bathroom retailers in Australia, by month

Share of searches by month for Tradelink, Highgrove Bathrooms, ABI Interiors, Bunnings, The Blue Space, Bathroom Sales Direct, Reece, Bathroom Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthTradelinkHighgrove BathroomsABI InteriorsBunningsThe Blue SpaceBathroom Sales DirectReeceBathroom Warehouse
Oct 202531.9%26%21.3%5.2%4.2%4.2%4.2%2.8%
Nov 202532%26.1%21.4%5.2%5.2%4.3%3.5%2.3%
Dec 202537.8%25.4%16.9%6.2%4.1%4.1%3.3%2.2%
Jan 202635.5%23.8%19.5%7.1%3.9%3.9%3.9%2.5%
Feb 202629%29%19.5%7.1%4.7%4.7%3.9%2.1%
Mar 202631.6%25.8%21.2%6.3%4.2%5.2%3.4%2.3%
Apr 202627.7%27.7%22.7%6.8%4.5%4.5%3.7%2.4%
May 202625.9%25.9%25.9%6.3%4.2%5.2%4.2%2.3%
Jun 202625.7%31.4%21%5.1%5.1%5.1%4.2%2.3%
Jul 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Aug 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Sep 202630.8%25.2%20.6%7.5%5%4.1%4.1%2.7%

  1. 1.Tradelink

    30.8%

    Moved from 2nd to 1st. 33.1K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Highgrove Bathrooms

    25.2%

    Moved from 1st to 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

  3. 3.ABI Interiors

    20.6%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  4. 4.Bunnings

    7.5%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.The Blue Space

    5%

    Moved from 7th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Bathroom Sales Direct

    4.1%

    Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Reece

    4.1%

    Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  8. 8.Bathroom Warehouse

    2.7%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings bathroom vanity”.

Compare popularity between Bathroom Sales Direct and its closest rivals

Every comparison with Bathroom Sales Direct

7 comparisons

How has branded search demand for Bathroom Sales Direct changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bathroom Sales Direct in Australia fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Bathroom Sales Direct’s share of searches among bathroom retailers in Australia peaked at 5.2% in May 2026 and was lowest at 3.9% in January 2026.
  • Across the 12 months ending September 2026, Bathroom Sales Direct fell from 5th to 6th among bathroom retailers in Australia.

How did search popularity change for Australia bathroom retailers in September 2026?

6 changes

  1. In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.

  2. In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.

  3. In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%.

  4. In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.

  5. In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.

  6. Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Bathroom Sales Direct’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bathroom Sales Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bathroom sales direct

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How the Brand Demand Index is measured

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