Australian Unity vs The CareSide:Which is more popular?
In September 2026, Australian Unity had more branded searches than The CareSide among home care providers in Australia. Australian Unity had about 2,400 branded searches, while The CareSide had 1,600. Australian Unity made up 4.5% of all home care provider searches we track, and The CareSide accounted for 3%. When we asked ChatGPT and Google AI Overviews about home care providers, Australian Unity and The CareSide each appeared in two of the four answers. Australian Unity was mentioned before The CareSide in two out of three answers.
Who do people search for more?
Australian Unity, about 50% more searches than The CareSide
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Australian Unity, named ahead of The CareSide in 2 of 3 answers
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Top home care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Australian Unity and The CareSide were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Australian Unity was listed before The CareSide in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Australian Unity or The CareSide more popular in search?
This chart shows how often people search Google for Australian Unity and The CareSide by name. Each line represents a brand's share of searches for all seven home care providers we track, month by month, from searches in Australia.
Share of searches by month for Australian Unity, The CareSide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
How has the Australian Unity and The CareSide comparison changed over the last 12 months?
3 findings
- Australian Unity was ahead of The CareSide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Australian Unity’s share of searches among home care providers in Australia moved from 4.7% to 4.5%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, The CareSide’s share of searches among home care providers in Australia moved from 3.1% to 3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for Australia home care providers in September 2026?
0 changes
Neither Australian Unity nor The CareSide moved beyond provider rounding among home care providers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Australian Unity’s and The CareSide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Australian Unity
1 branded search term
- australian unity home care
The CareSide
1 branded search term
- the careside
Other head-to-heads among home care providers
- Bolton Clarke vs Trilogy Care: compare popularity
- Bolton Clarke vs Five Good Friends: compare popularity
- Bolton Clarke vs Feros Care: compare popularity
- Bolton Clarke vs Just Better Care: compare popularity
- Trilogy Care vs Five Good Friends: compare popularity
- Trilogy Care vs Feros Care: compare popularity
Put your own brand in this comparison
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