Bolton Clarke vs Five Good Friends:Which is more popular?
In September 2026, Bolton Clarke had more branded searches than Five Good Friends among home care providers in Australia. Bolton Clarke had about 22,200 branded searches, while Five Good Friends had 5,400. Bolton Clarke made up 41.3% of all home care provider searches we track, and Five Good Friends accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about home care providers, Bolton Clarke appeared in three of the four answers and Five Good Friends in two. Bolton Clarke was mentioned before Five Good Friends in every answer.
Who do people search for more?
Bolton Clarke, about 4 searches for every 1 for Five Good Friends
Who does AI mention more?
Bolton Clarke, mentioned in 3 of 4 answers, Five Good Friends in 2
Who does AI recommend more?
Bolton Clarke, named ahead of Five Good Friends in every answer
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Top home care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Five Good Friends was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bolton Clarke was listed before Five Good Friends in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bolton Clarke or Five Good Friends more popular in search?
This chart shows how often people search Google for Bolton Clarke and Five Good Friends by name. Each line represents a brand's share of searches for all seven home care providers we track, month by month, from searches in Australia.
Share of searches by month for Bolton Clarke, Five Good Friends. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
How has the Bolton Clarke and Five Good Friends comparison changed over the last 12 months?
3 findings
- Bolton Clarke was ahead of Five Good Friends in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia moved from 43.5% to 41.3%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia home care providers in September 2026?
2 changes
In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bolton Clarke’s and Five Good Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bolton Clarke
1 branded search term
- bolton clarke
Five Good Friends
1 branded search term
- five good friends
Other head-to-heads among home care providers
- Bolton Clarke vs Trilogy Care: compare popularity
- Bolton Clarke vs Feros Care: compare popularity
- Bolton Clarke vs Just Better Care: compare popularity
- Trilogy Care vs Five Good Friends: compare popularity
- Trilogy Care vs Feros Care: compare popularity
- Trilogy Care vs Just Better Care: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.