How popular isBolton Clarke?
In September 2026, people searched for Bolton Clarke by name about 22,200 times in Australia, about the same as the previous year. These searches made up 41.3% of all Australia home care provider searches, placing Bolton Clarke first out of seven providers. When we asked both ChatGPT and Google AI Overviews about home care providers, Bolton Clarke appeared in three of the four answers and was the second most recommended of the seven.
Bolton Clarke is the most searched of 7 competitors and the second most recommended in AI answers.
- Bolton ClarkeShare of searches 41.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Trilogy CareShare of searches 27.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Five Good FriendsShare of searches 10.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Feros CareShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Just Better CareShare of searches 5.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top home care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bolton Clarke is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which home care providers compete with Bolton Clarke?
Share of searches by month for Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity, The CareSide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 27.6% | 14.8K | -18.2% | -4.2 points | |
| 3, held 3rd | 10.1% | 5.4K | 0% | +0.6 points | |
| 4, held 4th | 8.2% | 4.4K | 0% | +0.5 points | |
| 5, held 5th | 5.4% | 2.9K | 0% | +0.3 points | |
| 6, held 6th | 4.5% | 2.4K | 0% | +0.3 points | |
| 7, held 7th | 3% | 1.6K | 0% | +0.2 points |
41.3%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
27.6%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
10.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.4%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.5%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Bolton Clarke and its closest rivals
Every comparison with Bolton Clarke
13 comparisons
- Bolton Clarke vs Trilogy Care
- Bolton Clarke vs Opal HealthCare
- Bolton Clarke vs Estia Health
- Bolton Clarke vs Regis
- Arcare vs Bolton Clarke
- Bolton Clarke vs Catholic Healthcare
- Bolton Clarke vs Five Good Friends
- Bolton Clarke vs HammondCare
- Bolton Clarke vs Feros Care
- Bolton Clarke vs Bupa
- Bolton Clarke vs Just Better Care
- Australian Unity vs Bolton Clarke
- Bolton Clarke vs The CareSide
How has branded search demand for Bolton Clarke changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bolton Clarke in Australia held steady at 22.2K.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia decreased from 43.5% to 41.3%.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia peaked at 48.6% in December 2025 and was lowest at 38.9% in August 2026.
How did search popularity change for Australia home care providers in September 2026?
3 changes
In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.
How are Bolton Clarke’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bolton Clarke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Where does Bolton Clarke compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Aged care providers | 1st of 8 | 30.7% | Show ranking |
| Home care providers | 1st of 7 | 41.3% | Shown above |
Is Bolton Clarke your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.