Bolton Clarke vs Bupa:Which is more popular?
In September 2026, Bolton Clarke had more branded searches than Bupa among aged care providers in Australia. Bolton Clarke had about 22,200 branded searches, while Bupa had 3,600. Bolton Clarke made up 30.7% of all aged care provider searches we track, and Bupa accounted for 5%. When we asked ChatGPT and Google AI Overviews about aged care providers, Bolton Clarke appeared in two of the four answers and Bupa in one. Bolton Clarke was mentioned before Bupa in every answer.
Who do people search for more?
Bolton Clarke, about 6 searches for every 1 for Bupa
Who does AI mention more?
Bolton Clarke, mentioned in 2 of 4 answers, Bupa in 1
Who does AI recommend more?
Bolton Clarke, named ahead of Bupa in every answer
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Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bupa was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bolton Clarke was listed before Bupa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HammondCare1st
Catholic Healthcare2nd- Bolton Clarke3rd
Opal HealthCare4th
Estia Health5th
Regis6th
Bupa7th
Arcare8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Catholic Healthcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HammondCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opal HealthCare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Estia Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Regis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arcare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about aged care providers
4 answers
Asked ChatGPT
“What's the best aged care provider in Australia?”
Asked ChatGPT
“Which aged care home group in Australia has the best reputation?”
Asked ChatGPT
“What are the biggest aged care providers in Australia?”
Searched Google, AI Overview
“aged care”
Searched Google, AI Overview
“nursing homes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bolton Clarke or Bupa more popular in search?
This chart shows how often people search Google for Bolton Clarke and Bupa by name. Each line represents a brand's share of searches for all eight aged care providers we track, month by month, from searches in Australia.
Share of searches by month for Bolton Clarke, Bupa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Opal HealthCare | Estia Health | Regis | Arcare | Catholic Healthcare | HammondCare | Bupa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Nov 2025 | 30.7% | 11.2% | 16.7% | 11.2% | 7.5% | 9.1% | 7.5% | 6.1% |
| Dec 2025 | 35.2% | 10.5% | 15.7% | 10.5% | 7% | 8.6% | 5.7% | 7% |
| Jan 2026 | 31.1% | 11.4% | 17% | 11.4% | 7.6% | 9.3% | 6.2% | 6.2% |
| Feb 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Mar 2026 | 31.9% | 17.4% | 14.3% | 9.5% | 6.4% | 7.8% | 6.4% | 6.4% |
| Apr 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| May 2026 | 30.9% | 13.8% | 16.8% | 11.3% | 7.5% | 7.5% | 6.1% | 6.1% |
| Jun 2026 | 30.9% | 13.8% | 13.8% | 11.3% | 7.5% | 7.5% | 9.2% | 6.1% |
| Jul 2026 | 27.9% | 12.4% | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.5% |
| Aug 2026 | 30% | 13.4% | 16.3% | 10.9% | 7.3% | 8.9% | 7.3% | 5.9% |
| Sep 2026 | 30.7% | 20.5% | 13.7% | 9.1% | 7.5% | 7.5% | 6.1% | 5% |
How has the Bolton Clarke and Bupa comparison changed over the last 12 months?
3 findings
- Bolton Clarke was ahead of Bupa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia moved from 31.7% to 30.7%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Bupa’s share of searches among aged care providers in Australia moved from 6.3% to 5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for Australia aged care providers in September 2026?
2 changes
In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%.
In September 2026, Bupa lost share of searches among aged care providers in Australia, from 5.9% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bolton Clarke’s and Bupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bolton Clarke
1 branded search term
- bolton clarke
Bupa
1 branded search term
- bupa aged care
Other head-to-heads among aged care providers
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