Brandwave

How popular isBolton Clarke?

In September 2026, people searched for Bolton Clarke by name about 22,200 times in Australia, about the same as the previous year. These searches made up 30.7% of all Australia aged care provider searches, placing Bolton Clarke first out of eight providers. When we asked both ChatGPT and Google AI Overviews about aged care providers, Bolton Clarke appeared in two of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Bolton Clarke is the most searched of 8 competitors and the third most recommended in AI answers.

  1. Bolton ClarkeShare of searches 30.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Opal HealthCareShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Estia HealthShare of searches 13.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. RegisShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. ArcareShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th

+3 more

Bolton Clarke website (opens in a new tab)

Follow Bolton Clarke and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top aged care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bolton Clarke is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HammondCare1st
  2. Catholic Healthcare2nd
  3. Bolton Clarke3rd
  4. Opal HealthCare4th
  5. Estia Health5th
  6. Regis6th
  7. Bupa7th
  8. Arcare8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bolton Clarke2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Catholic Healthcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HammondCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Opal HealthCare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Estia Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Regis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arcare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bupa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about aged care providers

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which aged care providers compete with Bolton Clarke?

Bolton Clarke against aged care providers in Australia, by month

Share of searches by month for Bolton Clarke, Opal HealthCare, Estia Health, Regis, Arcare, Catholic Healthcare, HammondCare, Bupa. The figures are in the table below the chart.

View monthly share of searches table
MonthBolton ClarkeOpal HealthCareEstia HealthRegisArcareCatholic HealthcareHammondCareBupa
Oct 202531.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
Nov 202530.7%11.2%16.7%11.2%7.5%9.1%7.5%6.1%
Dec 202535.2%10.5%15.7%10.5%7%8.6%5.7%7%
Jan 202631.1%11.4%17%11.4%7.6%9.3%6.2%6.2%
Feb 202631.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
Mar 202631.9%17.4%14.3%9.5%6.4%7.8%6.4%6.4%
Apr 202631.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
May 202630.9%13.8%16.8%11.3%7.5%7.5%6.1%6.1%
Jun 202630.9%13.8%13.8%11.3%7.5%7.5%9.2%6.1%
Jul 202627.9%12.4%15.2%10.2%15.2%6.8%6.8%5.5%
Aug 202630%13.4%16.3%10.9%7.3%8.9%7.3%5.9%
Sep 202630.7%20.5%13.7%9.1%7.5%7.5%6.1%5%

  1. 1.Bolton Clarke

    30.7%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Opal HealthCare

    20.5%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +7.1 points.

  3. 3.Estia Health

    13.7%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  4. 4.Regis

    9.1%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  5. 5.Arcare

    7.5%

    Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Catholic Healthcare

    7.5%

    Moved from 5th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  7. 7.HammondCare

    6.1%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  8. 8.Bupa

    5%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1 points.

Compare popularity between Bolton Clarke and its closest rivals

Every comparison with Bolton Clarke

13 comparisons

How has branded search demand for Bolton Clarke changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bolton Clarke in Australia held steady at 22.2K.
  • Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia decreased from 31.7% to 30.7%.
  • Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia peaked at 35.2% in December 2025 and was lowest at 27.9% in July 2026.

How did search popularity change for Australia aged care providers in September 2026?

6 changes

  1. In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches.

  2. In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%.

  3. In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%.

  4. In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%.

  5. In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%.

  6. In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%.

How are Bolton Clarke’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bolton Clarke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bolton clarke

Do you work for Bolton Clarke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bolton Clarke compete?

Bolton Clarke is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Aged care providers1st of 830.7%Shown above
Home care providers1st of 741.3%Show ranking
Creator with pink hair and a pink jacket

Is Bolton Clarke your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free