Australian Unity vs Bolton Clarke:Which is more popular?
In September 2026, Bolton Clarke had more branded searches than Australian Unity among home care providers in Australia. Bolton Clarke had about 22,200 branded searches, while Australian Unity had 2,400. Bolton Clarke made up 41.3% of all home care provider searches we track, and Australian Unity accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about home care providers, Bolton Clarke appeared in three of the four answers and Australian Unity in two. Australian Unity was mentioned before Bolton Clarke in two out of three answers.
Who do people search for more?
Bolton Clarke, about 9 searches for every 1 for Australian Unity
Who does AI mention more?
Bolton Clarke, mentioned in 3 of 4 answers, Australian Unity in 2
Who does AI recommend more?
Australian Unity, named ahead of Bolton Clarke in 2 of 3 answers
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Top home care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Australian Unity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Australian Unity was listed before Bolton Clarke in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Australian Unity or Bolton Clarke more popular in search?
This chart shows how often people search Google for Australian Unity and Bolton Clarke by name. Each line represents a brand's share of searches for all seven home care providers we track, month by month, from searches in Australia.
Share of searches by month for Bolton Clarke, Australian Unity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
How has the Australian Unity and Bolton Clarke comparison changed over the last 12 months?
3 findings
- Bolton Clarke was ahead of Australian Unity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Australian Unity’s share of searches among home care providers in Australia moved from 4.7% to 4.5%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia moved from 43.5% to 41.3%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia home care providers in September 2026?
1 change
In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Australian Unity’s and Bolton Clarke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Australian Unity
1 branded search term
- australian unity home care
Bolton Clarke
1 branded search term
- bolton clarke
Other head-to-heads among home care providers
- Bolton Clarke vs Trilogy Care: compare popularity
- Bolton Clarke vs Five Good Friends: compare popularity
- Bolton Clarke vs Feros Care: compare popularity
- Bolton Clarke vs Just Better Care: compare popularity
- Trilogy Care vs Five Good Friends: compare popularity
- Trilogy Care vs Feros Care: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.