Brandwave

Five Good Friends vs Trilogy Care:Which is more popular?

In September 2026, Trilogy Care had more branded searches than Five Good Friends among home care providers in Australia. Trilogy Care had about 14,800 branded searches, while Five Good Friends had 5,400. Trilogy Care made up 27.6% of all home care provider searches we track, and Five Good Friends accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about home care providers, Five Good Friends and Trilogy Care each appeared in two of the four answers. Trilogy Care was mentioned before Five Good Friends in every answer that named either.

Among home care providers in Australia in September 2026

Who do people search for more?

Trilogy Care, about 3 searches for every 1 for Five Good Friends

Trilogy Care 14.8K searchesFive Good Friends 5.4K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Five Good Friends in 2 of 4Trilogy Care in 2 of 4

Who does AI recommend more?

Trilogy Care, named ahead of Five Good Friends in 2 of 2 answers

Trilogy Care first in 2Five Good Friends never first

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Top home care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Five Good Friends and Trilogy Care were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Trilogy Care was listed before Five Good Friends in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Australian Unity1st
  2. Bolton Clarke2nd
  3. Trilogy Care3rd
  4. The CareSide4th
  5. Five Good Friends5th
  6. Feros Care–
  7. Just Better Care–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about home care providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Five Good Friends or Trilogy Care more popular in search?

This chart shows how often people search Google for Five Good Friends and Trilogy Care by name. Each line represents a brand's share of searches for all seven home care providers we track, month by month, from searches in Australia.

Five Good Friends and Trilogy Care among home care providers in Australia, by month

Share of searches by month for Trilogy Care, Five Good Friends. The figures are in the table below the chart.

View monthly share of searches table
MonthBolton ClarkeTrilogy CareFive Good FriendsFeros CareJust Better CareAustralian UnityThe CareSide
Oct 202543.5%23.7%10.6%8.6%5.7%4.7%3.1%
Nov 202543.1%23.5%10.5%8.5%5.6%5.6%3.1%
Dec 202548.6%21.7%9.6%7.9%5.3%4.2%2.8%
Jan 202644%24%10.7%7.1%5.7%4.8%3.8%
Feb 202642.9%23.4%10.4%8.5%5.6%5.6%3.7%
Mar 202647.8%21.3%9.5%7.8%5.1%5.1%3.4%
Apr 202643.1%23.5%10.5%8.5%5.6%5.6%3.1%
May 202642.9%23.4%10.4%8.5%5.6%5.6%3.7%
Jun 202641.1%27.4%10%8.1%5.4%4.4%3.5%
Jul 202642%28%10.2%6.8%5.5%4.5%3%
Aug 202638.9%31.8%9.5%7.7%5.1%4.2%2.8%
Sep 202641.3%27.6%10.1%8.2%5.4%4.5%3%

How has the Five Good Friends and Trilogy Care comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia home care providers in September 2026?

2 changes
  1. In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.

  2. In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Five Good Friends’ and Trilogy Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Five Good Friends

1 branded search term

  • five good friends

Trilogy Care

1 branded search term

  • trilogy care

How the Brand Demand Index is measured

Other head-to-heads among home care providers

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