How popular isFive Good Friends?
In September 2026, people searched for Five Good Friends by name about 5,400 times in Australia, about the same as the previous year. These searches made up 10.1% of all Australia home care provider searches, placing Five Good Friends third out of seven providers. When we asked both ChatGPT and Google AI Overviews about home care providers, Five Good Friends appeared in two of the four answers and was the fifth most recommended of the seven.
Five Good Friends is the third most searched of 7 competitors and the fifth most recommended in AI answers.
- Bolton ClarkeShare of searches 41.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Trilogy CareShare of searches 27.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Five Good FriendsShare of searches 10.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Feros CareShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Just Better CareShare of searches 5.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top home care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Five Good Friends was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Five Good Friends is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which home care providers compete with Five Good Friends?
Share of searches by month for Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity, The CareSide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 27.6% | 14.8K | -18.2% | -4.2 points | |
| 3, held 3rd | 10.1% | 5.4K | 0% | +0.6 points | |
| 4, held 4th | 8.2% | 4.4K | 0% | +0.5 points | |
| 5, held 5th | 5.4% | 2.9K | 0% | +0.3 points | |
| 6, held 6th | 4.5% | 2.4K | 0% | +0.3 points | |
| 7, held 7th | 3% | 1.6K | 0% | +0.2 points |
41.3%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
27.6%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
10.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.4%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.5%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Five Good Friends and its closest rivals
- Five Good Friends vs Bolton Clarke: compare popularity
- Five Good Friends vs Trilogy Care: compare popularity
- Five Good Friends vs Feros Care: compare popularity
- Five Good Friends vs Just Better Care: compare popularity
- Five Good Friends vs Australian Unity: compare popularity
- Compare Five Good Friends with any brand
Every comparison with Five Good Friends
6 comparisons
How has branded search demand for Five Good Friends changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Five Good Friends in Australia held steady at 5.4K.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia decreased from 10.6% to 10.1%.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia peaked at 10.7% in January 2026 and was lowest at 9.5% in August 2026.
How did search popularity change for Australia home care providers in September 2026?
3 changes
In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.
How are Five Good Friends’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Five Good Friends’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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