Home care providers in Australia:Which are most popular?
In September 2026, Bolton Clarke was the most searched home care provider in Australia, accounting for 41.3% of all searches among the seven providers we track. When we checked with ChatGPT and Google AI Overviews, Bolton Clarke was mentioned most often, in three of the four answers. Australian Unity was recommended most often, coming first in two out of three responses that gave a list.
- Bolton ClarkeShare of searches 41.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Trilogy CareShare of searches 27.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Five Good FriendsShare of searches 10.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Feros CareShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Just Better CareShare of searches 5.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow home care providers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home care providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned most often, in three of the four answers. Australian Unity was recommended most often, coming first in two out of three answers that gave a list. Bolton Clarke was second, and Trilogy Care was third. Feros Care, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which home care providers do people search for most?
This chart shows how often people search Google for each home care provider by name. Each line represents a brand's share of searches for all seven home care providers we track, month by month, from searches in Australia.
Share of searches by month for Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity, The CareSide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 27.6% | 14.8K | -18.2% | -4.2 points | |
| 3, held 3rd | 10.1% | 5.4K | 0% | +0.6 points | |
| 4, held 4th | 8.2% | 4.4K | 0% | +0.5 points | |
| 5, held 5th | 5.4% | 2.9K | 0% | +0.3 points | |
| 6, held 6th | 4.5% | 2.4K | 0% | +0.3 points | |
| 7, held 7th | 3% | 1.6K | 0% | +0.2 points |
41.3%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
27.6%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
10.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.4%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.5%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among home care providers in Australia?
7 brands
In September 2026, Bolton Clarke was the most searched among home care providers in Australia, with an estimated 22.2K branded searches, 41.3% of all searches for the seven we track. Trilogy Care is in 2nd place, 13.8 percentage points behind at 27.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bolton Clarke | 43.5% → 41.3% | 48.6%Dec 2025 | 38.9%Aug 2026 | 1st |
| Trilogy Care | 23.7% → 27.6% | 31.8%Aug 2026 | 21.3%Mar 2026 | 2nd |
| Five Good Friends | 10.6% → 10.1% | 10.7%Jan 2026 | 9.5%Aug 2026 | 3rd |
| Feros Care | 8.6% → 8.2% | 8.6%Oct 2025 | 6.8%Jul 2026 | 4th |
| Just Better Care | 5.7% → 5.4% | 5.7%Jan 2026 | 5.1%Aug 2026 | 5th |
| Australian Unity | 4.7% → 4.5% | 5.6%Nov 2025 | 4.2%Dec 2025 | 6th |
| The CareSide | 3.1% → 3% | 3.8%Jan 2026 | 2.8%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia decreased from 43.5% to 41.3%.
- Across the 12 months ending September 2026, Trilogy Care’s share of searches among home care providers in Australia increased from 23.7% to 27.6%.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia decreased from 10.6% to 10.1%.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia peaked at 48.6% in December 2025 and was lowest at 38.9% in August 2026.
- Across the 12 months ending September 2026, Trilogy Care’s share of searches among home care providers in Australia peaked at 31.8% in August 2026 and was lowest at 21.3% in March 2026.
- Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia peaked at 10.7% in January 2026 and was lowest at 9.5% in August 2026.
- Across the 12 months ending September 2026, Feros Care’s share of searches among home care providers in Australia peaked at 8.6% in October 2025 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Australian Unity’s share of searches among home care providers in Australia peaked at 5.6% in November 2025 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, Feros Care, Just Better Care, Australian Unity and The CareSide held steady: their share of searches among home care providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia home care providers in September 2026?
3 changes
In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.
Compare popularity between leading brands
- Bolton Clarke vs Trilogy Care: compare popularity
- Bolton Clarke vs Five Good Friends: compare popularity
- Bolton Clarke vs Feros Care: compare popularity
- Bolton Clarke vs Just Better Care: compare popularity
- Trilogy Care vs Five Good Friends: compare popularity
- Trilogy Care vs Feros Care: compare popularity
- Trilogy Care vs Just Better Care: compare popularity
- Five Good Friends vs Feros Care: compare popularity
- Five Good Friends vs Just Better Care: compare popularity
- Feros Care vs Just Better Care: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.