How popular isAustralian Unity?
In September 2026, people searched for Australian Unity by name about 12,300 times, a 17.1% increase from the previous year. These searches made up 4.5% of all Australia home care provider searches, placing Australian Unity sixth out of seven providers. When we asked both ChatGPT and Google AI Overviews about home care providers, Australian Unity appeared in two of the four answers and was the most recommended of the seven.
Australian Unity is the sixth most searched of 7 competitors and the most recommended in AI answers.
- Bolton ClarkeShare of searches 41.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Trilogy CareShare of searches 27.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Five Good FriendsShare of searches 10.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Feros CareShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Australian UnityShare of searches 4.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Follow Australian Unity and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Australian Unity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Australian Unity is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trilogy Care2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Five Good Friends2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Australian Unity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The CareSide2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Feros Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Just Better Care0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about home care providers
4 answers
Asked ChatGPT
“What's the best home care provider in Australia?”
Asked ChatGPT
“Which home care package provider in Australia is best?”
Asked ChatGPT
“Who are the main home care providers in Australia?”
Searched Google, AI Overview
“home care package”
Searched Google, AI Overview
“home care”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which home care providers compete with Australian Unity?
Share of searches by month for Bolton Clarke, Trilogy Care, Five Good Friends, Feros Care, Just Better Care, Australian Unity, The CareSide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Trilogy Care | Five Good Friends | Feros Care | Just Better Care | Australian Unity | The CareSide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.7% | 10.6% | 8.6% | 5.7% | 4.7% | 3.1% |
| Nov 2025 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| Dec 2025 | 48.6% | 21.7% | 9.6% | 7.9% | 5.3% | 4.2% | 2.8% |
| Jan 2026 | 44% | 24% | 10.7% | 7.1% | 5.7% | 4.8% | 3.8% |
| Feb 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Mar 2026 | 47.8% | 21.3% | 9.5% | 7.8% | 5.1% | 5.1% | 3.4% |
| Apr 2026 | 43.1% | 23.5% | 10.5% | 8.5% | 5.6% | 5.6% | 3.1% |
| May 2026 | 42.9% | 23.4% | 10.4% | 8.5% | 5.6% | 5.6% | 3.7% |
| Jun 2026 | 41.1% | 27.4% | 10% | 8.1% | 5.4% | 4.4% | 3.5% |
| Jul 2026 | 42% | 28% | 10.2% | 6.8% | 5.5% | 4.5% | 3% |
| Aug 2026 | 38.9% | 31.8% | 9.5% | 7.7% | 5.1% | 4.2% | 2.8% |
| Sep 2026 | 41.3% | 27.6% | 10.1% | 8.2% | 5.4% | 4.5% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 27.6% | 14.8K | -18.2% | -4.2 points | |
| 3, held 3rd | 10.1% | 5.4K | 0% | +0.6 points | |
| 4, held 4th | 8.2% | 4.4K | 0% | +0.5 points | |
| 5, held 5th | 5.4% | 2.9K | 0% | +0.3 points | |
| 6, held 6th | 4.5% | 2.4K | 0% | +0.3 points | |
| 7, held 7th | 3% | 1.6K | 0% | +0.2 points |
41.3%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
27.6%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
10.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.4%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.5%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Australian Unity and its closest rivals
- Australian Unity vs Trilogy Care: compare popularity
- Australian Unity vs Five Good Friends: compare popularity
- Australian Unity vs Feros Care: compare popularity
- Australian Unity vs Just Better Care: compare popularity
- Australian Unity vs The CareSide: compare popularity
- Compare Australian Unity with any brand
Every comparison with Australian Unity
14 comparisons
- ahm vs Australian Unity
- Australian Unity vs Bupa
- Australian Unity vs GMHBA
- Australian Unity vs HBF
- Australian Unity vs HCF
- Australian Unity vs Medibank
- Australian Unity vs nib
- Australian Unity vs Frank
- Australian Unity vs Bolton Clarke
- Australian Unity vs Feros Care
- Australian Unity vs Five Good Friends
- Australian Unity vs Just Better Care
- Australian Unity vs Trilogy Care
- Australian Unity vs The CareSide
How has branded search demand for Australian Unity changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Australian Unity in Australia rose from 10.5K to 12.3K.
- Across the 12 months ending September 2026, Australian Unity’s share of searches among home care providers in Australia peaked at 5.6% in November 2025 and was lowest at 4.2% in December 2025.
How did search popularity change for Australia home care providers in September 2026?
3 changes
In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.
How are Australian Unity’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Australian Unity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- australian unity health insurance
- australian unity home care
Do you work for Australian Unity? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Australian Unity compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Health insurance funds | 8th of 9 | 2.7% | Show ranking |
| Home care providers | 6th of 7 | 4.5% | Shown above |
Is Australian Unity your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.