Australian Unity vs Bupa:Which is more popular?
In September 2026, Bupa had more branded searches than Australian Unity among health insurance funds in Australia. Bupa had about 40,500 branded searches, while Australian Unity had 9,900. Bupa made up 11.2% of all health insurance fund searches we track, and Australian Unity accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about health insurance funds, Bupa appeared in two of the five answers and Australian Unity in none.
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Top health insurance funds in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bupa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Australian Unity did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Medibank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HCF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HBF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bupa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
nib1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ahm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GMHBA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australian Unity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about health insurance funds
5 answers
Asked ChatGPT
“Which health insurance fund should I join in Australia?”
Asked ChatGPT
“What are the best private health insurance funds in Australia?”
Asked ChatGPT
“What's the best private health insurance in Australia for a young couple?”
Searched Google, AI Overview
“private health insurance”
Searched Google, AI Overview
“health insurance comparison”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Australian Unity or Bupa more popular in search?
This chart shows how often people search Google for Australian Unity and Bupa by name. Each line represents a brand's share of searches for all nine health insurance funds we track, month by month, from searches in Australia.
Share of searches by month for Bupa, Australian Unity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Medibank | nib | HBF | Bupa | ahm | HCF | GMHBA | Australian Unity | Frank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 18.3% | 17.1% | 9.9% | 5.4% | 8.1% | 4.4% | 2% | 2% |
| Nov 2025 | 34.8% | 19.4% | 15.3% | 8.5% | 4.7% | 8.5% | 4.7% | 2.1% | 2.1% |
| Dec 2025 | 32.8% | 18.4% | 17.2% | 9.9% | 4.4% | 8.1% | 5.4% | 2% | 2% |
| Jan 2026 | 34.7% | 16.5% | 15.3% | 10.4% | 5.7% | 8.5% | 4.7% | 2.1% | 2.1% |
| Feb 2026 | 31.2% | 18.2% | 16.8% | 9.4% | 6.3% | 9.4% | 5.1% | 1.9% | 1.9% |
| Mar 2026 | 27.6% | 16.9% | 16.1% | 12.4% | 6.8% | 10.1% | 5.5% | 2% | 2.5% |
| Apr 2026 | 30.6% | 17.1% | 17.1% | 11.2% | 6.1% | 9.2% | 5% | 1.8% | 1.8% |
| May 2026 | 32.7% | 19% | 17.6% | 9.8% | 6.6% | 5.4% | 5.4% | 1.6% | 2% |
| Jun 2026 | 32.7% | 19.1% | 17.1% | 9.8% | 6.6% | 5.4% | 5.4% | 1.6% | 2.4% |
| Jul 2026 | 32% | 18.6% | 19.4% | 9.6% | 6.4% | 5.3% | 5.3% | 1.6% | 1.9% |
| Aug 2026 | 32.8% | 19.1% | 17.1% | 9.8% | 6.6% | 5.4% | 5.4% | 2% | 2% |
| Sep 2026 | 30.5% | 17.8% | 17.1% | 11.2% | 7.5% | 6.2% | 5% | 2.7% | 1.8% |
How has the Australian Unity and Bupa comparison changed over the last 12 months?
3 findings
- Bupa was ahead of Australian Unity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Australian Unity’s share of searches among health insurance funds in Australia moved from 2% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Bupa’s share of searches among health insurance funds in Australia moved from 9.9% to 11.2%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for Australia health insurance funds in September 2026?
2 changes
In September 2026, Bupa gained share of searches among health insurance funds in Australia, from 9.8% to 11.2%.
In September 2026, Australian Unity gained share of searches among health insurance funds in Australia, from 2% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Australian Unity’s and Bupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Australian Unity
1 branded search term
- australian unity health insurance
Bupa
1 branded search term
- bupa health insurance
Other head-to-heads among health insurance funds
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