Brandwave

How popular isAustralian Unity?

In September 2026, people searched for Australian Unity by name about 9,900 times, a 22.2% increase from the previous year. These searches made up 2.7% of all Australia health insurance fund searches, placing Australian Unity eighth out of nine funds. When we asked both ChatGPT and Google AI Overviews about health insurance funds, Australian Unity did not appear in any of the answers.

Search and AI answers in September 2026

Australian Unity is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. MedibankShare of searches 30.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. nibShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. HBFShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. BupaShare of searches 11.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. Australian UnityShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top health insurance funds in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Australian Unity did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HCF1st
  2. HBF2nd
  3. Medibank3rd
  4. ahm4th
  5. Frank5th
  6. GMHBA6th
  7. Bupa7th
  8. nib–
  9. Australian Unity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medibank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HCF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HBF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • nib1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ahm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GMHBA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Unity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health insurance funds

5 answers

  • Asked ChatGPT

    “Which health insurance fund should I join in Australia?”

    1. 1HCF
    2. 2HBF
    3. 3GMHBA
    4. 4Medibank

  • Asked ChatGPT

    “What are the best private health insurance funds in Australia?”

    1. 1HCF
    2. 2HBF
    3. 3Medibank
    4. 4Bupa
    5. 5Frank

  • Asked ChatGPT

    “What's the best private health insurance in Australia for a young couple?”

    1. 1HCF
    2. 2ahm
    3. 3Frank
    4. 4Medibank

  • Searched Google, AI Overview

    “private health insurance”

    1. 1Medibank
    2. 2Bupa
    3. 3HCF
    4. 4nib

  • Searched Google, AI Overview

    “health insurance comparison”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

    Which health insurance funds compete with Australian Unity?

    Australian Unity against health insurance funds in Australia, by month

    Share of searches by month for Medibank, nib, HBF, Bupa, ahm, HCF, GMHBA, Australian Unity. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMedibanknibHBFBupaahmHCFGMHBAAustralian UnityFrank
    Oct 202532.9%18.3%17.1%9.9%5.4%8.1%4.4%2%2%
    Nov 202534.8%19.4%15.3%8.5%4.7%8.5%4.7%2.1%2.1%
    Dec 202532.8%18.4%17.2%9.9%4.4%8.1%5.4%2%2%
    Jan 202634.7%16.5%15.3%10.4%5.7%8.5%4.7%2.1%2.1%
    Feb 202631.2%18.2%16.8%9.4%6.3%9.4%5.1%1.9%1.9%
    Mar 202627.6%16.9%16.1%12.4%6.8%10.1%5.5%2%2.5%
    Apr 202630.6%17.1%17.1%11.2%6.1%9.2%5%1.8%1.8%
    May 202632.7%19%17.6%9.8%6.6%5.4%5.4%1.6%2%
    Jun 202632.7%19.1%17.1%9.8%6.6%5.4%5.4%1.6%2.4%
    Jul 202632%18.6%19.4%9.6%6.4%5.3%5.3%1.6%1.9%
    Aug 202632.8%19.1%17.1%9.8%6.6%5.4%5.4%2%2%
    Sep 202630.5%17.8%17.1%11.2%7.5%6.2%5%2.7%1.8%

    1. 1.Medibank

      30.5%

      Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

    2. 2.nib

      17.8%

      Held 2nd. 64.3K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    3. 3.HBF

      17.1%

      Held 3rd. 61.6K estimated branded searches, -12.5% vs prior month. Share 0 points.

    4. 4.Bupa

      11.2%

      Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

    5. 5.ahm

      7.5%

      Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

    6. 6.HCF

      6.2%

      Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

    7. 7.GMHBA

      5%

      Moved from 6th to 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

    8. 8.Australian Unity

      2.7%

      Held 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

    9. 9.Frank

      1.8%

      Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

    Compare popularity between Australian Unity and its closest rivals

    Every comparison with Australian Unity

    8 comparisons

    How has branded search demand for Australian Unity changed in Australia over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Australian Unity in Australia rose from 8.1K to 9.9K.
    • Across the 12 months ending September 2026, Australian Unity’s share of searches among health insurance funds in Australia increased from 2% to 2.7%.
    • Across the 12 months ending September 2026, Australian Unity’s share of searches among health insurance funds in Australia peaked at 2.7% in September 2026 and was lowest at 1.6% in July 2026.

    How did search popularity change for Australia health insurance funds in September 2026?

    6 changes

    1. In September 2026, HCF overtook GMHBA to rank 6th among health insurance funds in Australia, with 6.2% of the searches.

    2. In September 2026, Bupa gained share of searches among health insurance funds in Australia, from 9.8% to 11.2%.

    3. In September 2026, ahm gained share of searches among health insurance funds in Australia, from 6.6% to 7.5%.

    4. In September 2026, Australian Unity gained share of searches among health insurance funds in Australia, from 2% to 2.7%.

    5. In September 2026, Medibank lost share of searches among health insurance funds in Australia, from 32.8% to 30.5%.

    6. In September 2026, nib lost share of searches among health insurance funds in Australia, from 19.1% to 17.8%.

    How are Australian Unity’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Australian Unity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • australian unity health insurance
    • australian unity home care

    Do you work for Australian Unity? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Australian Unity compete?

    Australian Unity is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Health insurance funds8th of 92.7%Shown above
    Home care providers——Show ranking
    Creator with pink hair and a pink jacket

    Is Australian Unity your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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