Brandwave

How popular isnib?

In September 2026, people searched for nib by name about 64,300 times in Australia, a 14.6% decrease from the previous year. These searches made up 17.8% of all Australia health insurance fund searches, placing nib second out of nine funds. When we asked both ChatGPT and Google AI Overviews about health insurance funds, nib appeared in one of the five answers.

Search and AI answers in September 2026

nib is the second most searched of 9 competitors and not listed in any AI answer.

  1. MedibankShare of searches 30.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. nibShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. HBFShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. BupaShare of searches 11.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. ahmShare of searches 7.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top health insurance funds in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, nib was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HCF1st
  2. HBF2nd
  3. Medibank3rd
  4. ahm4th
  5. Frank5th
  6. GMHBA6th
  7. Bupa7th
  8. nib–
  9. Australian Unity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medibank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HCF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HBF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • nib1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ahm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GMHBA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Unity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health insurance funds

5 answers

  • Asked ChatGPT

    “Which health insurance fund should I join in Australia?”

    1. 1HCF
    2. 2HBF
    3. 3GMHBA
    4. 4Medibank

  • Asked ChatGPT

    “What are the best private health insurance funds in Australia?”

    1. 1HCF
    2. 2HBF
    3. 3Medibank
    4. 4Bupa
    5. 5Frank

  • Asked ChatGPT

    “What's the best private health insurance in Australia for a young couple?”

    1. 1HCF
    2. 2ahm
    3. 3Frank
    4. 4Medibank

  • Searched Google, AI Overview

    “private health insurance”

    1. 1Medibank
    2. 2Bupa
    3. 3HCF
    4. 4nib

  • Searched Google, AI Overview

    “health insurance comparison”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

    Which health insurance funds compete with nib?

    nib against health insurance funds in Australia, by month

    Share of searches by month for Medibank, nib, HBF, Bupa, ahm, HCF, GMHBA, Australian Unity. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMedibanknibHBFBupaahmHCFGMHBAAustralian UnityFrank
    Oct 202532.9%18.3%17.1%9.9%5.4%8.1%4.4%2%2%
    Nov 202534.8%19.4%15.3%8.5%4.7%8.5%4.7%2.1%2.1%
    Dec 202532.8%18.4%17.2%9.9%4.4%8.1%5.4%2%2%
    Jan 202634.7%16.5%15.3%10.4%5.7%8.5%4.7%2.1%2.1%
    Feb 202631.2%18.2%16.8%9.4%6.3%9.4%5.1%1.9%1.9%
    Mar 202627.6%16.9%16.1%12.4%6.8%10.1%5.5%2%2.5%
    Apr 202630.6%17.1%17.1%11.2%6.1%9.2%5%1.8%1.8%
    May 202632.7%19%17.6%9.8%6.6%5.4%5.4%1.6%2%
    Jun 202632.7%19.1%17.1%9.8%6.6%5.4%5.4%1.6%2.4%
    Jul 202632%18.6%19.4%9.6%6.4%5.3%5.3%1.6%1.9%
    Aug 202632.8%19.1%17.1%9.8%6.6%5.4%5.4%2%2%
    Sep 202630.5%17.8%17.1%11.2%7.5%6.2%5%2.7%1.8%

    1. 1.Medibank

      30.5%

      Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

    2. 2.nib

      17.8%

      Held 2nd. 64.3K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    3. 3.HBF

      17.1%

      Held 3rd. 61.6K estimated branded searches, -12.5% vs prior month. Share 0 points.

    4. 4.Bupa

      11.2%

      Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

    5. 5.ahm

      7.5%

      Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

    6. 6.HCF

      6.2%

      Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

    7. 7.GMHBA

      5%

      Moved from 6th to 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

    8. 8.Australian Unity

      2.7%

      Held 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

    9. 9.Frank

      1.8%

      Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

    Compare popularity between nib and its closest rivals

    Every comparison with nib

    8 comparisons

    How has branded search demand for nib changed in Australia over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for nib in Australia fell from 75.3K to 64.3K.
    • Across the 12 months ending September 2026, nib’s share of searches among health insurance funds in Australia peaked at 19.4% in November 2025 and was lowest at 16.5% in January 2026.

    How did search popularity change for Australia health insurance funds in September 2026?

    6 changes

    1. In September 2026, HCF overtook GMHBA to rank 6th among health insurance funds in Australia, with 6.2% of the searches.

    2. In September 2026, Bupa gained share of searches among health insurance funds in Australia, from 9.8% to 11.2%.

    3. In September 2026, ahm gained share of searches among health insurance funds in Australia, from 6.6% to 7.5%.

    4. In September 2026, Australian Unity gained share of searches among health insurance funds in Australia, from 2% to 2.7%.

    5. In September 2026, Medibank lost share of searches among health insurance funds in Australia, from 32.8% to 30.5%.

    6. In September 2026, nib lost share of searches among health insurance funds in Australia, from 19.1% to 17.8%.

    How are nib’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using nib’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • nib
    • nib health insurance

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    How the Brand Demand Index is measured

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