How popular isOpal HealthCare?
In September 2026, people searched for Opal HealthCare by name about 14,800 times in Australia, an 82.7% increase from the previous year. These searches made up 20.5% of all Australia aged care provider searches, placing Opal HealthCare second out of eight providers. When we asked both ChatGPT and Google AI Overviews about aged care providers, Opal HealthCare appeared in one of the four answers and was the fourth most recommended of the eight.
Opal HealthCare is the second most searched of 8 competitors and the fourth most recommended in AI answers.
- Bolton ClarkeShare of searches 30.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Opal HealthCareShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Estia HealthShare of searches 13.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
RegisShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
ArcareShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
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Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Opal HealthCare was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Opal HealthCare is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HammondCare1st
Catholic Healthcare2nd- Bolton Clarke3rd
- Opal HealthCare4th
- Estia Health5th
- Regis6th
Bupa7th- Arcare8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Catholic Healthcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HammondCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opal HealthCare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Estia Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Regis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arcare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about aged care providers
4 answers
Asked ChatGPT
“What's the best aged care provider in Australia?”
Asked ChatGPT
“Which aged care home group in Australia has the best reputation?”
Asked ChatGPT
“What are the biggest aged care providers in Australia?”
Searched Google, AI Overview
“aged care”
Searched Google, AI Overview
“nursing homes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which aged care providers compete with Opal HealthCare?
Share of searches by month for Bolton Clarke, Opal HealthCare, Estia Health, Regis, Arcare, Catholic Healthcare, HammondCare, Bupa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Opal HealthCare | Estia Health | Regis | Arcare | Catholic Healthcare | HammondCare | Bupa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Nov 2025 | 30.7% | 11.2% | 16.7% | 11.2% | 7.5% | 9.1% | 7.5% | 6.1% |
| Dec 2025 | 35.2% | 10.5% | 15.7% | 10.5% | 7% | 8.6% | 5.7% | 7% |
| Jan 2026 | 31.1% | 11.4% | 17% | 11.4% | 7.6% | 9.3% | 6.2% | 6.2% |
| Feb 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Mar 2026 | 31.9% | 17.4% | 14.3% | 9.5% | 6.4% | 7.8% | 6.4% | 6.4% |
| Apr 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| May 2026 | 30.9% | 13.8% | 16.8% | 11.3% | 7.5% | 7.5% | 6.1% | 6.1% |
| Jun 2026 | 30.9% | 13.8% | 13.8% | 11.3% | 7.5% | 7.5% | 9.2% | 6.1% |
| Jul 2026 | 27.9% | 12.4% | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.5% |
| Aug 2026 | 30% | 13.4% | 16.3% | 10.9% | 7.3% | 8.9% | 7.3% | 5.9% |
| Sep 2026 | 30.7% | 20.5% | 13.7% | 9.1% | 7.5% | 7.5% | 6.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 22.2K | 0% | +0.7 points | |
| 2, moved from 3rd to 2nd | 20.5% | 14.8K | +49.5% | +7.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.7% | 9.9K | -18.2% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 6.6K | -18.5% | -1.8 points | |
| 5, moved from 6th to 5th | 7.5% | 5.4K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.5% | 5.4K | -18.2% | -1.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.1% | 4.4K | -18.5% | -1.2 points | |
| 8, held 8th | 5% | 3.6K | -18.2% | -1 points |
30.7%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.
20.5%
Moved from 3rd to 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +7.1 points.
13.7%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
4.
Regis9.1%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
5.
Arcare7.5%
Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.5%
Moved from 5th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
6.1%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
8.
Bupa5%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1 points.
Compare popularity between Opal HealthCare and its closest rivals
Every comparison with Opal HealthCare
7 comparisons
How has branded search demand for Opal HealthCare changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Opal HealthCare in Australia rose from 8.1K to 14.8K.
- Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia increased from 11.6% to 20.5%.
- Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia peaked at 20.5% in September 2026 and was lowest at 10.5% in December 2025.
- Across the 12 months ending September 2026, Opal HealthCare rose from 3rd to 2nd among aged care providers in Australia.
How did search popularity change for Australia aged care providers in September 2026?
6 changes
In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches.
In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%.
In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%.
In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%.
In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%.
In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%.
How are Opal HealthCare’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Opal HealthCare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- opal healthcare
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