Aged care providers in Australia:Which are most popular?
In September 2026, Bolton Clarke was the most searched aged care provider in Australia, accounting for 30.7% of all searches among the eight providers we track. When we checked with ChatGPT and Google AI Overviews, Bolton Clarke, Catholic Healthcare and HammondCare were mentioned most often, in two of the four answers. HammondCare was recommended most often, coming first in both responses that gave a list.
- Bolton ClarkeShare of searches 30.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Opal HealthCareShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Estia HealthShare of searches 13.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
RegisShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
ArcareShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
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Top aged care providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Bolton Clarke, Catholic Healthcare and HammondCare were mentioned most often, in two of the four answers. HammondCare was recommended most often, coming first in both answers that gave a list. Catholic Healthcare was second, and Bolton Clarke was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HammondCare1st
Catholic Healthcare2nd- Bolton Clarke3rd
- Opal HealthCare4th
- Estia Health5th
- Regis6th
Bupa7th- Arcare8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Catholic Healthcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HammondCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opal HealthCare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Estia Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Regis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arcare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about aged care providers
4 answers
Asked ChatGPT
“What's the best aged care provider in Australia?”
Asked ChatGPT
“Which aged care home group in Australia has the best reputation?”
Asked ChatGPT
“What are the biggest aged care providers in Australia?”
Searched Google, AI Overview
“aged care”
Searched Google, AI Overview
“nursing homes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which aged care providers do people search for most?
This chart shows how often people search Google for each aged care provider by name. Each line represents a brand's share of searches for all eight aged care providers we track, month by month, from searches in Australia.
Share of searches by month for Bolton Clarke, Opal HealthCare, Estia Health, Regis, Arcare, Catholic Healthcare, HammondCare, Bupa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Opal HealthCare | Estia Health | Regis | Arcare | Catholic Healthcare | HammondCare | Bupa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Nov 2025 | 30.7% | 11.2% | 16.7% | 11.2% | 7.5% | 9.1% | 7.5% | 6.1% |
| Dec 2025 | 35.2% | 10.5% | 15.7% | 10.5% | 7% | 8.6% | 5.7% | 7% |
| Jan 2026 | 31.1% | 11.4% | 17% | 11.4% | 7.6% | 9.3% | 6.2% | 6.2% |
| Feb 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Mar 2026 | 31.9% | 17.4% | 14.3% | 9.5% | 6.4% | 7.8% | 6.4% | 6.4% |
| Apr 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| May 2026 | 30.9% | 13.8% | 16.8% | 11.3% | 7.5% | 7.5% | 6.1% | 6.1% |
| Jun 2026 | 30.9% | 13.8% | 13.8% | 11.3% | 7.5% | 7.5% | 9.2% | 6.1% |
| Jul 2026 | 27.9% | 12.4% | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.5% |
| Aug 2026 | 30% | 13.4% | 16.3% | 10.9% | 7.3% | 8.9% | 7.3% | 5.9% |
| Sep 2026 | 30.7% | 20.5% | 13.7% | 9.1% | 7.5% | 7.5% | 6.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 22.2K | 0% | +0.7 points | |
| 2, moved from 3rd to 2nd | 20.5% | 14.8K | +49.5% | +7.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.7% | 9.9K | -18.2% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 6.6K | -18.5% | -1.8 points | |
| 5, moved from 6th to 5th | 7.5% | 5.4K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.5% | 5.4K | -18.2% | -1.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.1% | 4.4K | -18.5% | -1.2 points | |
| 8, held 8th | 5% | 3.6K | -18.2% | -1 points |
30.7%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.
20.5%
Moved from 3rd to 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +7.1 points.
13.7%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
4.
Regis9.1%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
5.
Arcare7.5%
Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.5%
Moved from 5th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
6.1%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
8.
Bupa5%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1 points.
Which brand is most popular in search among aged care providers in Australia?
8 brands
In September 2026, Bolton Clarke was the most searched among aged care providers in Australia, with an estimated 22.2K branded searches, 30.7% of all searches for the eight we track. Opal HealthCare is in 2nd place, 10.2 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bolton Clarke | 31.7% → 30.7% | 35.2%Dec 2025 | 27.9%Jul 2026 | 1st |
| Opal HealthCare | 11.6% → 20.5% | 20.5%Sep 2026 | 10.5%Dec 2025 | 3rd → 2nd |
| Estia Health | 17.3% → 13.7% | 17.3%Oct 2025 | 13.7%Sep 2026 | 2nd → 3rd |
| Regis | 11.6% → 9.1% | 11.6%Oct 2025 | 9.1%Sep 2026 | 4th |
| Arcare | 7.7% → 7.5% | 15.2%Jul 2026 | 6.4%Mar 2026 | 5th |
| Catholic Healthcare | 7.7% → 7.5% | 9.3%Jan 2026 | 6.8%Jul 2026 | 6th |
| HammondCare | 6.3% → 6.1% | 9.2%Jun 2026 | 5.7%Dec 2025 | 8th → 7th |
| Bupa | 6.3% → 5% | 7%Dec 2025 | 5%Sep 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia decreased from 31.7% to 30.7%.
- Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia increased from 11.6% to 20.5%.
- Across the 12 months ending September 2026, Estia Health’s share of searches among aged care providers in Australia decreased from 17.3% to 13.7%.
- Across the 12 months ending September 2026, Regis’ share of searches among aged care providers in Australia decreased from 11.6% to 9.1%.
- Across the 12 months ending September 2026, Bupa’s share of searches among aged care providers in Australia decreased from 6.3% to 5%.
- Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia peaked at 35.2% in December 2025 and was lowest at 27.9% in July 2026.
- Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia peaked at 20.5% in September 2026 and was lowest at 10.5% in December 2025.
- Across the 12 months ending September 2026, Arcare’s share of searches among aged care providers in Australia peaked at 15.2% in July 2026 and was lowest at 6.4% in March 2026.
- Across the 12 months ending September 2026, Catholic Healthcare’s share of searches among aged care providers in Australia peaked at 9.3% in January 2026 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, HammondCare’s share of searches among aged care providers in Australia peaked at 9.2% in June 2026 and was lowest at 5.7% in December 2025.
- Across the 12 months ending September 2026, Bupa’s share of searches among aged care providers in Australia peaked at 7% in December 2025 and was lowest at 5% in September 2026.
- Across the 12 months ending September 2026, Opal HealthCare rose from 3rd to 2nd among aged care providers in Australia.
- Across the 12 months ending September 2026, Estia Health fell from 2nd to 3rd among aged care providers in Australia.
- Across the 12 months ending September 2026, HammondCare rose from 8th to 7th among aged care providers in Australia.
- Across the 12 months ending September 2026, Bupa fell from 7th to 8th among aged care providers in Australia.
- Across the 12 months ending September 2026, Arcare and Catholic Healthcare held steady: their share of searches among aged care providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia aged care providers in September 2026?
8 changes
In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches.
In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%.
In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%.
In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%.
In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%.
In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%.
In September 2026, Bupa lost share of searches among aged care providers in Australia, from 5.9% to 5%.
In September 2026, Arcare rose from 6th to 5th among aged care providers in Australia.
Compare popularity between leading brands
- Bolton Clarke vs Opal HealthCare: compare popularity
- Bolton Clarke vs Estia Health: compare popularity
- Bolton Clarke vs Regis: compare popularity
- Bolton Clarke vs Arcare: compare popularity
- Opal HealthCare vs Estia Health: compare popularity
- Opal HealthCare vs Regis: compare popularity
- Opal HealthCare vs Arcare: compare popularity
- Estia Health vs Regis: compare popularity
- Estia Health vs Arcare: compare popularity
- Regis vs Arcare: compare popularity
- Compare any of these brands
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