Smartphone brands in Australia:Which are most popular?

Name: Smartphone brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple iPhone was the most searched smartphone brand in Australia, accounting for 63.9% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Google Pixel showed up in every answer. Samsung Galaxy was recommended most often, though no response put it first.

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Top smartphone brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Google Pixel appeared every time. Samsung Galaxy was recommended most often, though no answer put it first. Apple iPhone was second, and Google Pixel and Nothing tied for third. HONOR, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Google Pixel	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple iPhone	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Samsung Galaxy	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Nothing	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Motorola	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
OPPO	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Xiaomi	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
HONOR	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
vivo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Asked ChatGPT
“What's the best smartphone to buy in Australia?”
Asked ChatGPT
“What are the best phones for the money?”
Asked ChatGPT
“What's the best value Android phone in Australia?”
Searched Google, AI Overview
“smartphone”
1. 1Xiaomi
2. 2Motorola
3. 3OPPO
4. 4Apple iPhone
5. 5Google Pixel
Searched Google, AI Overview
“best phone”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which smartphone brands do people search for most?

This chart shows how often people search Google for each smartphone brand by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.

Share of searches among smartphone brands in Australia, by month

Month	Apple iPhone	Samsung Galaxy	Google Pixel	Nothing	OPPO	Xiaomi	HONOR	Motorola	vivo
Oct 2025	54.3%	14.6%	11.7%	6%	10%	1.8%	0.35%	0.78%	0.51%
Nov 2025	52.3%	14.3%	13.8%	7%	9.6%	1.1%	0.42%	0.94%	0.49%
Dec 2025	53.6%	14.6%	11.6%	7.2%	9.9%	0.96%	0.51%	1.2%	0.43%
Jan 2026	56.9%	12.7%	10.2%	7.7%	9.3%	1%	0.54%	1.2%	0.45%
Feb 2026	60%	11.2%	8.8%	8.1%	9%	0.87%	0.48%	1.1%	0.48%
Mar 2026	55.4%	10.1%	9.9%	11.2%	10.2%	0.99%	0.52%	1.2%	0.52%
Apr 2026	58%	10.4%	8.5%	9.6%	9.9%	0.84%	1%	1.3%	0.46%
May 2026	61.1%	9.1%	8.9%	8.2%	9.2%	0.89%	1.1%	1.1%	0.4%
Jun 2026	59%	8.8%	10.4%	9.7%	8.9%	0.86%	0.86%	1.1%	0.38%
Jul 2026	57.2%	10.4%	10.3%	9.4%	8.6%	0.84%	1.5%	1.3%	0.37%
Aug 2026	59.7%	9.1%	12.7%	8%	7.3%	0.87%	1.1%	0.87%	0.32%
Sep 2026	63.9%	9.4%	9.2%	7%	7%	1.4%	0.94%	0.76%	0.33%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple iPhone Apple	63.9%	368K	+22.3%	+4.2 points
2, moved from 3rd to 2nd	Samsung Galaxy Samsung	9.4%	53.9K	+17.4%	+0.3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Google Pixel Google	9.2%	53.1K	-17.2%	-3.5 pointsmoved from 2nd to 3rd
4, held 4th	Nothing	7%	40.5K	0%	-1 points
5, held 5th	OPPO	7%	40.3K	+8.9%	-0.3 points
6, moved from 8th to 6th	Xiaomi	1.4%	8.1K	+84.1%	+0.5 pointsmoved from 8th to 6th
7, moved from 6th to 7th	HONOR	0.94%	5.4K	0%	-0.1 pointsmoved from 6th to 7th
8, moved from 7th to 8th	Motorola	0.76%	4.4K	0%	-0.1 pointsmoved from 7th to 8th
9, held 9th	vivo	0.33%	1.9K	+18.8%	0 points

1.Apple iPhone
63.9%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
2.Samsung Galaxy
9.4%
Moved from 3rd to 2nd. 53.9K estimated branded searches, +17.4% vs prior month. Share +0.3 points.
3.Google Pixel
9.2%
Moved from 2nd to 3rd. 53.1K estimated branded searches, -17.2% vs prior month. Share -3.5 points.
4.Nothing
7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.
5.OPPO
7%
Held 5th. 40.3K estimated branded searches, +8.9% vs prior month. Share -0.3 points.
6.Xiaomi
1.4%
Moved from 8th to 6th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.5 points.
7.HONOR
0.94%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Motorola
0.76%
Moved from 7th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.vivo
0.33%
Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Which brand is most popular in search among smartphone brands in Australia?

9 brands

In September 2026, Apple iPhone was the most searched among smartphone brands in Australia, with an estimated 368K branded searches, 63.9% of all searches for the nine we track. Samsung Galaxy is in 2nd place, 54.6 percentage points behind at 9.4%.

Australia smartphone brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple iPhone	54.3% → 63.9%	63.9%Sep 2026	52.3%Nov 2025	1st
Samsung Galaxy	14.6% → 9.4%	14.6%Dec 2025	8.8%Jun 2026	2nd
Google Pixel	11.7% → 9.2%	13.8%Nov 2025	8.5%Apr 2026	3rd
Nothing	6% → 7%	11.2%Mar 2026	6%Oct 2025	5th → 4th
OPPO	10% → 7%	10.2%Mar 2026	7%Sep 2026	4th → 5th
Xiaomi	1.8% → 1.4%	1.8%Oct 2025	0.84%Apr 2026	6th
HONOR	0.35% → 0.94%	1.5%Jul 2026	0.35%Oct 2025	9th → 7th
Motorola	0.78% → 0.76%	1.3%Apr 2026	0.76%Sep 2026	7th → 8th
vivo	0.51% → 0.33%	0.52%Mar 2026	0.32%Aug 2026	8th → 9th

Each finding as a sentence

Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia increased from 54.3% to 63.9%.
Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia decreased from 14.6% to 9.4%.
Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in Australia decreased from 11.7% to 9.2%.
Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia increased from 6% to 7%.
Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in Australia decreased from 10% to 7%.
Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia increased from 0.35% to 0.94%.
Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia peaked at 63.9% in September 2026 and was lowest at 52.3% in November 2025.
Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia peaked at 14.6% in December 2025 and was lowest at 8.8% in June 2026.
Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in Australia peaked at 13.8% in November 2025 and was lowest at 8.5% in April 2026.
Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia peaked at 11.2% in March 2026 and was lowest at 6% in October 2025.
Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in Australia peaked at 10.2% in March 2026 and was lowest at 7% in September 2026.
Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia peaked at 1.5% in July 2026 and was lowest at 0.35% in October 2025.
Across the 12 months ending September 2026, Nothing rose from 5th to 4th among smartphone brands in Australia.
Across the 12 months ending September 2026, OPPO fell from 4th to 5th among smartphone brands in Australia.
Across the 12 months ending September 2026, HONOR rose from 9th to 7th among smartphone brands in Australia.
Across the 12 months ending September 2026, Motorola fell from 7th to 8th among smartphone brands in Australia.
Across the 12 months ending September 2026, vivo fell from 8th to 9th among smartphone brands in Australia.
Across the 12 months ending September 2026, Xiaomi held steady: its share of searches among smartphone brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia smartphone brands in September 2026?

8 changes

In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.
In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%.
In September 2026, Google Pixel lost share of searches among smartphone brands in Australia, from 12.7% to 9.2%.
In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026.
In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia.
Estimated monthly branded searches for HONOR in Australia rose 315.4% over 12 measured months, from 1.3K to 5.4K in September 2026.
Estimated monthly branded searches for Motorola in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are branded searches counted for smartphone brands?

12 search terms

Each brand's share of searches among smartphone brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.