Brandwave

Apple iPhone vs OPPO:Which is more popular?

In September 2026, Apple iPhone had more branded searches than OPPO among smartphone brands in Australia. Apple iPhone had about 368,000 branded searches, while OPPO had 40,300. Apple iPhone made up 63.9% of all smartphone brand searches we track, and OPPO accounted for 7%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Apple iPhone appeared in four of the five answers and OPPO in two. Apple iPhone was mentioned before OPPO in three out of four answers that named either.

Among smartphone brands in Australia in September 2026

Who do people search for more?

Apple iPhone, about 9 searches for every 1 for OPPO

Apple iPhone 368K searchesOPPO 40.3K searches

Who does AI mention more?

Apple iPhone, mentioned in 4 of 5 answers, OPPO in 2

Apple iPhone in 4 of 5OPPO in 2 of 5

Who does AI recommend more?

Apple iPhone, named ahead of OPPO in 3 of 4 answers

Apple iPhone first in 3OPPO first in 1

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPhone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OPPO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Apple iPhone was listed before OPPO in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Nothing3rd
  5. Motorola5th
  6. OPPO6th
  7. Xiaomi7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Apple iPhone or OPPO more popular in search?

This chart shows how often people search Google for Apple iPhone and OPPO by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.

Apple iPhone and OPPO among smartphone brands in Australia, by month

Share of searches by month for Apple iPhone, OPPO. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyGoogle PixelNothingOPPOXiaomiHONORMotorolavivo
Oct 202554.3%14.6%11.7%6%10%1.8%0.35%0.78%0.51%
Nov 202552.3%14.3%13.8%7%9.6%1.1%0.42%0.94%0.49%
Dec 202553.6%14.6%11.6%7.2%9.9%0.96%0.51%1.2%0.43%
Jan 202656.9%12.7%10.2%7.7%9.3%1%0.54%1.2%0.45%
Feb 202660%11.2%8.8%8.1%9%0.87%0.48%1.1%0.48%
Mar 202655.4%10.1%9.9%11.2%10.2%0.99%0.52%1.2%0.52%
Apr 202658%10.4%8.5%9.6%9.9%0.84%1%1.3%0.46%
May 202661.1%9.1%8.9%8.2%9.2%0.89%1.1%1.1%0.4%
Jun 202659%8.8%10.4%9.7%8.9%0.86%0.86%1.1%0.38%
Jul 202657.2%10.4%10.3%9.4%8.6%0.84%1.5%1.3%0.37%
Aug 202659.7%9.1%12.7%8%7.3%0.87%1.1%0.87%0.32%
Sep 202663.9%9.4%9.2%7%7%1.4%0.94%0.76%0.33%

How has the Apple iPhone and OPPO comparison changed over the last 12 months?

3 findings
  • Apple iPhone was ahead of OPPO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia moved from 54.3% to 63.9%, and its estimated monthly branded searches moved from 201K to 368K.
  • Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in Australia moved from 10% to 7%, and its estimated monthly branded searches moved from 37K to 40.3K.

How did search popularity change for Australia smartphone brands in September 2026?

2 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%.

  2. OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apple iPhone’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPhone

1 branded search term

  • iphone

OPPO

2 branded search terms

  • oppo
  • oppo phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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