Apple iPhone vs Nothing:Which is more popular?
In September 2026, Apple iPhone had more branded searches than Nothing among smartphone brands in Australia. Apple iPhone had about 368,000 branded searches, while Nothing had 40,500. Apple iPhone made up 63.9% of all smartphone brand searches we track, and Nothing accounted for 7%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Apple iPhone appeared in four of the five answers and Nothing in three. Apple iPhone was mentioned before Nothing in three out of five answers.
Who do people search for more?
Apple iPhone, about 9 searches for every 1 for Nothing
Who does AI mention more?
Apple iPhone, mentioned in 4 of 5 answers, Nothing in 3
Who does AI recommend more?
Apple iPhone, named ahead of Nothing in 3 of 5 answers
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple iPhone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nothing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Apple iPhone was listed before Nothing in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsung Galaxy1st- Apple iPhone2nd
Google Pixel3rd
Nothing3rd
Motorola5th
OPPO6th
Xiaomi7th
HONOR–
vivo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“What's the best smartphone to buy in Australia?”
Asked ChatGPT
“What are the best phones for the money?”
Asked ChatGPT
“What's the best value Android phone in Australia?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Apple iPhone or Nothing more popular in search?
This chart shows how often people search Google for Apple iPhone and Nothing by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.
Share of searches by month for Apple iPhone, Nothing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Samsung Galaxy | Google Pixel | Nothing | OPPO | Xiaomi | HONOR | Motorola | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 14.6% | 11.7% | 6% | 10% | 1.8% | 0.35% | 0.78% | 0.51% |
| Nov 2025 | 52.3% | 14.3% | 13.8% | 7% | 9.6% | 1.1% | 0.42% | 0.94% | 0.49% |
| Dec 2025 | 53.6% | 14.6% | 11.6% | 7.2% | 9.9% | 0.96% | 0.51% | 1.2% | 0.43% |
| Jan 2026 | 56.9% | 12.7% | 10.2% | 7.7% | 9.3% | 1% | 0.54% | 1.2% | 0.45% |
| Feb 2026 | 60% | 11.2% | 8.8% | 8.1% | 9% | 0.87% | 0.48% | 1.1% | 0.48% |
| Mar 2026 | 55.4% | 10.1% | 9.9% | 11.2% | 10.2% | 0.99% | 0.52% | 1.2% | 0.52% |
| Apr 2026 | 58% | 10.4% | 8.5% | 9.6% | 9.9% | 0.84% | 1% | 1.3% | 0.46% |
| May 2026 | 61.1% | 9.1% | 8.9% | 8.2% | 9.2% | 0.89% | 1.1% | 1.1% | 0.4% |
| Jun 2026 | 59% | 8.8% | 10.4% | 9.7% | 8.9% | 0.86% | 0.86% | 1.1% | 0.38% |
| Jul 2026 | 57.2% | 10.4% | 10.3% | 9.4% | 8.6% | 0.84% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 59.7% | 9.1% | 12.7% | 8% | 7.3% | 0.87% | 1.1% | 0.87% | 0.32% |
| Sep 2026 | 63.9% | 9.4% | 9.2% | 7% | 7% | 1.4% | 0.94% | 0.76% | 0.33% |
How has the Apple iPhone and Nothing comparison changed over the last 12 months?
3 findings
- Apple iPhone was ahead of Nothing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia moved from 54.3% to 63.9%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia moved from 6% to 7%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
How did search popularity change for Australia smartphone brands in September 2026?
2 changes
In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%.
In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple iPhone’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple iPhone
1 branded search term
- iphone
Nothing
1 branded search term
- nothing phone
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