Brandwave

How popular isApple iPhone?

In September 2026, people searched for Apple iPhone by name about 368,000 times in Australia, an 83.1% increase from the previous year. These searches made up 63.9% of all Australia smartphone brand searches, placing Apple iPhone first out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Apple iPhone appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Apple iPhone is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Apple iPhoneShare of searches 63.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Samsung GalaxyShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Google PixelShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. NothingShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OPPOShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPhone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple iPhone is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Nothing3rd
  5. Motorola5th
  6. OPPO6th
  7. Xiaomi7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which smartphone brands compete with Apple iPhone?

Apple iPhone against smartphone brands in Australia, by month

Share of searches by month for Apple iPhone, Samsung Galaxy, Google Pixel, Nothing, OPPO. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyGoogle PixelNothingOPPOXiaomiHONORMotorolavivo
Oct 202554.3%14.6%11.7%6%10%1.8%0.35%0.78%0.51%
Nov 202552.3%14.3%13.8%7%9.6%1.1%0.42%0.94%0.49%
Dec 202553.6%14.6%11.6%7.2%9.9%0.96%0.51%1.2%0.43%
Jan 202656.9%12.7%10.2%7.7%9.3%1%0.54%1.2%0.45%
Feb 202660%11.2%8.8%8.1%9%0.87%0.48%1.1%0.48%
Mar 202655.4%10.1%9.9%11.2%10.2%0.99%0.52%1.2%0.52%
Apr 202658%10.4%8.5%9.6%9.9%0.84%1%1.3%0.46%
May 202661.1%9.1%8.9%8.2%9.2%0.89%1.1%1.1%0.4%
Jun 202659%8.8%10.4%9.7%8.9%0.86%0.86%1.1%0.38%
Jul 202657.2%10.4%10.3%9.4%8.6%0.84%1.5%1.3%0.37%
Aug 202659.7%9.1%12.7%8%7.3%0.87%1.1%0.87%0.32%
Sep 202663.9%9.4%9.2%7%7%1.4%0.94%0.76%0.33%

  1. 1.Apple iPhone

    63.9%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Samsung Galaxy

    9.4%

    Moved from 3rd to 2nd. 53.9K estimated branded searches, +17.4% vs prior month. Share +0.3 points.

  3. 3.Google Pixel

    9.2%

    Moved from 2nd to 3rd. 53.1K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  4. 4.Nothing

    7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.OPPO

    7%

    Held 5th. 40.3K estimated branded searches, +8.9% vs prior month. Share -0.3 points.

  6. 6.Xiaomi

    1.4%

    Moved from 8th to 6th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.5 points.

  7. 7.HONOR

    0.94%

    Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Motorola

    0.76%

    Moved from 7th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.vivo

    0.33%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare popularity between Apple iPhone and its closest rivals

Every comparison with Apple iPhone

8 comparisons

How has branded search demand for Apple iPhone changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apple iPhone in Australia rose from 201K to 368K.
  • Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia increased from 54.3% to 63.9%.
  • Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia peaked at 63.9% in September 2026 and was lowest at 52.3% in November 2025.

How did search popularity change for Australia smartphone brands in September 2026?

6 changes

  1. In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.

  2. In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%.

  3. In September 2026, Google Pixel lost share of searches among smartphone brands in Australia, from 12.7% to 9.2%.

  4. In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.

  5. OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026.

  6. In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia.

How are Apple iPhone’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apple iPhone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iphone

How the Brand Demand Index is measured

Who owns Apple iPhone?

Apple iPhone is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple MacBook, Apple TV 4K and Apple Watch, owned by the same company, in Australia.

Do you work for Apple iPhone? To request corrections or removal please contact us via our support page and we will be happy to assist.

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