How popular isApple TV 4K?
In September 2026, people searched for Apple TV 4K by name about 18,100 times in Australia, a 49.6% increase from the previous year. These searches made up 11.8% of all Australia streaming device brand searches, placing Apple TV 4K third out of seven brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Apple TV 4K appeared in four of the five answers and was the second most recommended of the seven.
Apple TV 4K is the third most searched of 7 competitors and the second most recommended in AI answers.
Google ChromecastShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HubblShare of searches 14.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Apple TV 4KShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Amazon Fire TV StickShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FetchShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple TV 4K was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple TV 4K is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Amazon Fire TV Stick1st
- Apple TV 4K2nd
- Google Chromecast3rd
Nvidia Shield4th- Hubbl5th
- Fetch6th
Roku7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple TV 4K4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Fire TV Stick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Chromecast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hubbl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device should I buy for my TV in Australia?”
Asked ChatGPT
“What are the best TV streaming devices in Australia?”
Asked ChatGPT
“What's the best streaming stick for an older TV?”
Searched Google, AI Overview
“streaming device”
Searched Google, AI Overview
“media player”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which streaming device brands compete with Apple TV 4K?
Share of searches by month for Google Chromecast, Hubbl, Apple TV 4K, Amazon Fire TV Stick, Fetch, Nvidia Shield, Roku. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Hubbl | Apple TV 4K | Amazon Fire TV Stick | Fetch | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 24.1% | 7.2% | 9.4% | 10.8% | 2.6% | 3.9% |
| Nov 2025 | 42.7% | 23% | 10.3% | 8.9% | 8.4% | 3.1% | 3.7% |
| Dec 2025 | 47.6% | 21.7% | 6.5% | 9.9% | 7.9% | 2.9% | 3.5% |
| Jan 2026 | 44.3% | 24.7% | 6% | 9.2% | 9% | 2.7% | 4% |
| Feb 2026 | 38.9% | 33.4% | 5.5% | 8% | 8.2% | 2.4% | 3.6% |
| Mar 2026 | 35.3% | 36% | 8.8% | 7.3% | 7.2% | 2.1% | 3.2% |
| Apr 2026 | 46.8% | 21.3% | 6.4% | 7.9% | 9.5% | 2.8% | 5.2% |
| May 2026 | 46.7% | 15.3% | 15.3% | 8.2% | 8.4% | 2.5% | 3.7% |
| Jun 2026 | 39.9% | 12.4% | 27.6% | 6.8% | 6.7% | 2% | 4.5% |
| Jul 2026 | 39.1% | 12.8% | 28.6% | 7.4% | 5.7% | 3.1% | 3.1% |
| Aug 2026 | 42.8% | 16% | 19.5% | 8.8% | 7.1% | 2.6% | 3.2% |
| Sep 2026 | 47.3% | 14.5% | 11.8% | 9.8% | 9.6% | 3.5% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 72.6K | 0% | +4.5 points | |
| 2, moved from 3rd to 2nd | 14.5% | 22.2K | -18.1% | -1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.8% | 18.1K | -45.3% | -7.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.8% | 15K | 0% | +0.9 points | |
| 5, held 5th | 9.6% | 14.8K | +22.3% | +2.5 points | |
| 6, moved from 7th to 6th | 3.5% | 5.4K | +22.7% | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.5% | 5.4K | 0% | +0.3 pointsmoved from 6th to 7th |
47.3%
Held 1st. 72.6K estimated branded searches, 0% vs prior month. Share +4.5 points.
2.
Hubbl14.5%
Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
11.8%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -7.7 points.
9.8%
Held 4th. 15K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Fetch9.6%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
3.5%
Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
7.
Roku3.5%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Apple TV 4K and its closest rivals
Every comparison with Apple TV 4K
6 comparisons
How has branded search demand for Apple TV 4K changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple TV 4K in Australia rose from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia increased from 7.2% to 11.8%.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia peaked at 28.6% in July 2026 and was lowest at 5.5% in February 2026.
- Across the 12 months ending September 2026, Apple TV 4K rose from 5th to 3rd among streaming device brands in Australia.
How did search popularity change for Australia streaming device brands in September 2026?
6 changes
In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches.
In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%.
In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%.
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%.
In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.
How are Apple TV 4K’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apple TV 4K’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple tv 4k
Who owns Apple TV 4K?
Apple TV 4K is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple iPhone, Apple MacBook and Apple Watch, owned by the same company, in Australia.
Do you work for Apple TV 4K? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple TV 4K your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.