Streaming device brands in Australia:Which are most popular?

Name: Streaming device brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Google Chromecast was the most searched streaming device brand in Australia, accounting for 47.3% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Apple TV 4K and Amazon Fire TV Stick were mentioned most often, in four of the five answers. Amazon Fire TV Stick was recommended most often, coming first in one out of three responses that gave a list.

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Top streaming device brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple TV 4K and Amazon Fire TV Stick were mentioned most often, in four of the five answers. Amazon Fire TV Stick was recommended most often, coming first in one out of three answers that gave a list. Apple TV 4K was second, and Google Chromecast was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Apple TV 4K	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Amazon Fire TV Stick	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Google Chromecast	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Hubbl	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Fetch	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Nvidia Shield	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Roku	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Apple TV 4K4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Fire TV Stick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Chromecast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hubbl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fetch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Asked ChatGPT
“Which streaming device should I buy for my TV in Australia?”
Asked ChatGPT
“What are the best TV streaming devices in Australia?”
Asked ChatGPT
“What's the best streaming stick for an older TV?”
1. 1Amazon Fire TV Stick
2. 2Apple TV 4K
Searched Google, AI Overview
“streaming device”
Searched Google, AI Overview
“media player”

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which streaming device brands do people search for most?

This chart shows how often people search Google for each streaming device brand by name. Each line represents a brand's share of searches for all seven streaming device brands we track, month by month, from searches in Australia.

Share of searches among streaming device brands in Australia, by month

Month	Google Chromecast	Hubbl	Apple TV 4K	Amazon Fire TV Stick	Fetch	Nvidia Shield	Roku
Oct 2025	42%	24.1%	7.2%	9.4%	10.8%	2.6%	3.9%
Nov 2025	42.7%	23%	10.3%	8.9%	8.4%	3.1%	3.7%
Dec 2025	47.6%	21.7%	6.5%	9.9%	7.9%	2.9%	3.5%
Jan 2026	44.3%	24.7%	6%	9.2%	9%	2.7%	4%
Feb 2026	38.9%	33.4%	5.5%	8%	8.2%	2.4%	3.6%
Mar 2026	35.3%	36%	8.8%	7.3%	7.2%	2.1%	3.2%
Apr 2026	46.8%	21.3%	6.4%	7.9%	9.5%	2.8%	5.2%
May 2026	46.7%	15.3%	15.3%	8.2%	8.4%	2.5%	3.7%
Jun 2026	39.9%	12.4%	27.6%	6.8%	6.7%	2%	4.5%
Jul 2026	39.1%	12.8%	28.6%	7.4%	5.7%	3.1%	3.1%
Aug 2026	42.8%	16%	19.5%	8.8%	7.1%	2.6%	3.2%
Sep 2026	47.3%	14.5%	11.8%	9.8%	9.6%	3.5%	3.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Chromecast Google	47.3%	72.6K	0%	+4.5 points
2, moved from 3rd to 2nd	Hubbl Foxtel	14.5%	22.2K	-18.1%	-1.5 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Apple TV 4K Apple	11.8%	18.1K	-45.3%	-7.7 pointsmoved from 2nd to 3rd
4, held 4th	Amazon Fire TV Stick Amazon	9.8%	15K	0%	+0.9 points
5, held 5th	Fetch	9.6%	14.8K	+22.3%	+2.5 points
6, moved from 7th to 6th	Nvidia Shield	3.5%	5.4K	+22.7%	+0.9 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Roku	3.5%	5.4K	0%	+0.3 pointsmoved from 6th to 7th

1.Google Chromecast
47.3%
Held 1st. 72.6K estimated branded searches, 0% vs prior month. Share +4.5 points.
2.Hubbl
14.5%
Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
3.Apple TV 4K
11.8%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -7.7 points.
4.Amazon Fire TV Stick
9.8%
Held 4th. 15K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Fetch
9.6%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
6.Nvidia Shield
3.5%
Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
7.Roku
3.5%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

Which brand is most popular in search among streaming device brands in Australia?

7 brands

In September 2026, Google Chromecast was the most searched among streaming device brands in Australia, with an estimated 72.6K branded searches, 47.3% of all searches for the seven we track. Hubbl is in 2nd place, 32.8 percentage points behind at 14.5%.

Australia streaming device brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Google Chromecast	42% → 47.3%	47.6%Dec 2025	35.3%Mar 2026	1st
Hubbl	24.1% → 14.5%	36%Mar 2026	12.4%Jun 2026	2nd
Apple TV 4K	7.2% → 11.8%	28.6%Jul 2026	5.5%Feb 2026	5th → 3rd
Amazon Fire TV Stick	9.4% → 9.8%	9.9%Dec 2025	6.8%Jun 2026	4th
Fetch	10.8% → 9.6%	10.8%Oct 2025	5.7%Jul 2026	3rd → 5th
Nvidia Shield	2.6% → 3.5%	3.5%Sep 2026	2%Jun 2026	7th → 6th
Roku	3.9% → 3.5%	5.2%Apr 2026	3.1%Jul 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in Australia increased from 42% to 47.3%.
Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia decreased from 24.1% to 14.5%.
Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia increased from 7.2% to 11.8%.
Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia decreased from 10.8% to 9.6%.
Across the 12 months ending September 2026, Nvidia Shield’s share of searches among streaming device brands in Australia increased from 2.6% to 3.5%.
Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in Australia peaked at 47.6% in December 2025 and was lowest at 35.3% in March 2026.
Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia peaked at 36% in March 2026 and was lowest at 12.4% in June 2026.
Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia peaked at 28.6% in July 2026 and was lowest at 5.5% in February 2026.
Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in Australia peaked at 9.9% in December 2025 and was lowest at 6.8% in June 2026.
Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia peaked at 10.8% in October 2025 and was lowest at 5.7% in July 2026.
Across the 12 months ending September 2026, Nvidia Shield’s share of searches among streaming device brands in Australia peaked at 3.5% in September 2026 and was lowest at 2% in June 2026.
Across the 12 months ending September 2026, Roku’s share of searches among streaming device brands in Australia peaked at 5.2% in April 2026 and was lowest at 3.1% in July 2026.
Across the 12 months ending September 2026, Apple TV 4K rose from 5th to 3rd among streaming device brands in Australia.
Across the 12 months ending September 2026, Fetch fell from 3rd to 5th among streaming device brands in Australia.
Across the 12 months ending September 2026, Nvidia Shield rose from 7th to 6th among streaming device brands in Australia.
Across the 12 months ending September 2026, Roku fell from 6th to 7th among streaming device brands in Australia.
Across the 12 months ending September 2026, Amazon Fire TV Stick held steady: its share of searches among streaming device brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia streaming device brands in September 2026?

7 changes

In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches.
In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%.
In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%.
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%.
In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.
Estimated monthly branded searches for Roku in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted for streaming device brands?

9 search terms

Each brand's share of searches among streaming device brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.