How popular isAmazon Fire TV Stick?
In September 2026, people searched for Amazon Fire TV Stick by name about 15,000 times in Australia, about the same as the previous year. These searches made up 9.8% of all Australia streaming device brand searches, placing Amazon Fire TV Stick fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Amazon Fire TV Stick appeared in four of the five answers and was the most recommended of the seven.
Amazon Fire TV Stick is the fourth most searched of 7 competitors and the most recommended in AI answers.
Google ChromecastShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HubblShare of searches 14.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Apple TV 4KShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Amazon Fire TV StickShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FetchShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Fire TV Stick is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Amazon Fire TV Stick1st
- Apple TV 4K2nd
- Google Chromecast3rd
Nvidia Shield4th- Hubbl5th
- Fetch6th
Roku7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple TV 4K4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Fire TV Stick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Chromecast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hubbl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device should I buy for my TV in Australia?”
Asked ChatGPT
“What are the best TV streaming devices in Australia?”
Asked ChatGPT
“What's the best streaming stick for an older TV?”
Searched Google, AI Overview
“streaming device”
Searched Google, AI Overview
“media player”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which streaming device brands compete with Amazon Fire TV Stick?
Share of searches by month for Google Chromecast, Hubbl, Apple TV 4K, Amazon Fire TV Stick, Fetch, Nvidia Shield, Roku. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Hubbl | Apple TV 4K | Amazon Fire TV Stick | Fetch | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 24.1% | 7.2% | 9.4% | 10.8% | 2.6% | 3.9% |
| Nov 2025 | 42.7% | 23% | 10.3% | 8.9% | 8.4% | 3.1% | 3.7% |
| Dec 2025 | 47.6% | 21.7% | 6.5% | 9.9% | 7.9% | 2.9% | 3.5% |
| Jan 2026 | 44.3% | 24.7% | 6% | 9.2% | 9% | 2.7% | 4% |
| Feb 2026 | 38.9% | 33.4% | 5.5% | 8% | 8.2% | 2.4% | 3.6% |
| Mar 2026 | 35.3% | 36% | 8.8% | 7.3% | 7.2% | 2.1% | 3.2% |
| Apr 2026 | 46.8% | 21.3% | 6.4% | 7.9% | 9.5% | 2.8% | 5.2% |
| May 2026 | 46.7% | 15.3% | 15.3% | 8.2% | 8.4% | 2.5% | 3.7% |
| Jun 2026 | 39.9% | 12.4% | 27.6% | 6.8% | 6.7% | 2% | 4.5% |
| Jul 2026 | 39.1% | 12.8% | 28.6% | 7.4% | 5.7% | 3.1% | 3.1% |
| Aug 2026 | 42.8% | 16% | 19.5% | 8.8% | 7.1% | 2.6% | 3.2% |
| Sep 2026 | 47.3% | 14.5% | 11.8% | 9.8% | 9.6% | 3.5% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 72.6K | 0% | +4.5 points | |
| 2, moved from 3rd to 2nd | 14.5% | 22.2K | -18.1% | -1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.8% | 18.1K | -45.3% | -7.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.8% | 15K | 0% | +0.9 points | |
| 5, held 5th | 9.6% | 14.8K | +22.3% | +2.5 points | |
| 6, moved from 7th to 6th | 3.5% | 5.4K | +22.7% | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.5% | 5.4K | 0% | +0.3 pointsmoved from 6th to 7th |
47.3%
Held 1st. 72.6K estimated branded searches, 0% vs prior month. Share +4.5 points.
2.
Hubbl14.5%
Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
11.8%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -7.7 points.
9.8%
Held 4th. 15K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Fetch9.6%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
3.5%
Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
7.
Roku3.5%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Amazon Fire TV Stick and its closest rivals
- Amazon Fire TV Stick vs Google Chromecast: compare popularity
- Amazon Fire TV Stick vs Hubbl: compare popularity
- Amazon Fire TV Stick vs Apple TV 4K: compare popularity
- Amazon Fire TV Stick vs Fetch: compare popularity
- Amazon Fire TV Stick vs Nvidia Shield: compare popularity
- Compare Amazon Fire TV Stick with any brand
Every comparison with Amazon Fire TV Stick
6 comparisons
How has branded search demand for Amazon Fire TV Stick changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire TV Stick in Australia held steady, from 15.7K to 15K.
- Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in Australia peaked at 9.9% in December 2025 and was lowest at 6.8% in June 2026.
How did search popularity change for Australia streaming device brands in September 2026?
6 changes
In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches.
In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%.
In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%.
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%.
In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.
How are Amazon Fire TV Stick’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon fire stick
- fire tv stick
Who owns Amazon Fire TV Stick?
Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks 
Prime Video, Amazon, Amazon Fire Tablet, 
eero, Kindle and 
Ring, owned by the same company, in Australia.
Do you work for Amazon Fire TV Stick? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon Fire TV Stick your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.