Brandwave

How popular isFetch?

In September 2026, people searched for Fetch by name about 14,800 times in Australia, an 18.2% decrease from the previous year. These searches made up 9.6% of all Australia streaming device brand searches, placing Fetch fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Fetch appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Fetch is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Google ChromecastShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HubblShare of searches 14.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Apple TV 4KShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Amazon Fire TV StickShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. FetchShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top streaming device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fetch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fetch is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Fire TV Stick1st
  2. Apple TV 4K2nd
  3. Google Chromecast3rd
  4. Nvidia Shield4th
  5. Hubbl5th
  6. Fetch6th
  7. Roku7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple TV 4K4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Fire TV Stick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chromecast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hubbl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which streaming device brands compete with Fetch?

Fetch against streaming device brands in Australia, by month

Share of searches by month for Google Chromecast, Hubbl, Apple TV 4K, Amazon Fire TV Stick, Fetch, Nvidia Shield, Roku. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ChromecastHubblApple TV 4KAmazon Fire TV StickFetchNvidia ShieldRoku
Oct 202542%24.1%7.2%9.4%10.8%2.6%3.9%
Nov 202542.7%23%10.3%8.9%8.4%3.1%3.7%
Dec 202547.6%21.7%6.5%9.9%7.9%2.9%3.5%
Jan 202644.3%24.7%6%9.2%9%2.7%4%
Feb 202638.9%33.4%5.5%8%8.2%2.4%3.6%
Mar 202635.3%36%8.8%7.3%7.2%2.1%3.2%
Apr 202646.8%21.3%6.4%7.9%9.5%2.8%5.2%
May 202646.7%15.3%15.3%8.2%8.4%2.5%3.7%
Jun 202639.9%12.4%27.6%6.8%6.7%2%4.5%
Jul 202639.1%12.8%28.6%7.4%5.7%3.1%3.1%
Aug 202642.8%16%19.5%8.8%7.1%2.6%3.2%
Sep 202647.3%14.5%11.8%9.8%9.6%3.5%3.5%

  1. 1.Google Chromecast

    47.3%

    Held 1st. 72.6K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.Hubbl

    14.5%

    Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  3. 3.Apple TV 4K

    11.8%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -7.7 points.

  4. 4.Amazon Fire TV Stick

    9.8%

    Held 4th. 15K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Fetch

    9.6%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  6. 6.Nvidia Shield

    3.5%

    Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  7. 7.Roku

    3.5%

    Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Fetch and its closest rivals

Every comparison with Fetch

6 comparisons

How has branded search demand for Fetch changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fetch in Australia fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia decreased from 10.8% to 9.6%.
  • Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia peaked at 10.8% in October 2025 and was lowest at 5.7% in July 2026.
  • Across the 12 months ending September 2026, Fetch fell from 3rd to 5th among streaming device brands in Australia.

How did search popularity change for Australia streaming device brands in September 2026?

6 changes

  1. In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches.

  2. In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%.

  3. In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%.

  4. In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%.

  5. In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%.

  6. In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.

How are Fetch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fetch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fetch tv

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How the Brand Demand Index is measured

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