How popular isXiaomi?
In September 2026, people searched for Xiaomi by name about 9,400 times in Australia, a 19% increase from the previous year. These searches made up 1.4% of all Australia smartphone brand searches, placing Xiaomi sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Xiaomi appeared in one of the five answers and was the seventh most recommended of the nine.
Xiaomi is the sixth most searched of 9 competitors and the seventh most recommended in AI answers.
Apple iPhoneShare of searches 63.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Samsung GalaxyShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Google PixelShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NothingShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
XiaomiShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xiaomi is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung Galaxy1st
- Apple iPhone2nd
- Google Pixel3rd
- Nothing3rd
Motorola5th
OPPO6th- Xiaomi7th
HONOR–
vivo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“What's the best smartphone to buy in Australia?”
Asked ChatGPT
“What are the best phones for the money?”
Asked ChatGPT
“What's the best value Android phone in Australia?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which smartphone brands compete with Xiaomi?
Share of searches by month for Apple iPhone, Samsung Galaxy, Google Pixel, Nothing, OPPO, Xiaomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Samsung Galaxy | Google Pixel | Nothing | OPPO | Xiaomi | HONOR | Motorola | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 14.6% | 11.7% | 6% | 10% | 1.8% | 0.35% | 0.78% | 0.51% |
| Nov 2025 | 52.3% | 14.3% | 13.8% | 7% | 9.6% | 1.1% | 0.42% | 0.94% | 0.49% |
| Dec 2025 | 53.6% | 14.6% | 11.6% | 7.2% | 9.9% | 0.96% | 0.51% | 1.2% | 0.43% |
| Jan 2026 | 56.9% | 12.7% | 10.2% | 7.7% | 9.3% | 1% | 0.54% | 1.2% | 0.45% |
| Feb 2026 | 60% | 11.2% | 8.8% | 8.1% | 9% | 0.87% | 0.48% | 1.1% | 0.48% |
| Mar 2026 | 55.4% | 10.1% | 9.9% | 11.2% | 10.2% | 0.99% | 0.52% | 1.2% | 0.52% |
| Apr 2026 | 58% | 10.4% | 8.5% | 9.6% | 9.9% | 0.84% | 1% | 1.3% | 0.46% |
| May 2026 | 61.1% | 9.1% | 8.9% | 8.2% | 9.2% | 0.89% | 1.1% | 1.1% | 0.4% |
| Jun 2026 | 59% | 8.8% | 10.4% | 9.7% | 8.9% | 0.86% | 0.86% | 1.1% | 0.38% |
| Jul 2026 | 57.2% | 10.4% | 10.3% | 9.4% | 8.6% | 0.84% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 59.7% | 9.1% | 12.7% | 8% | 7.3% | 0.87% | 1.1% | 0.87% | 0.32% |
| Sep 2026 | 63.9% | 9.4% | 9.2% | 7% | 7% | 1.4% | 0.94% | 0.76% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 368K | +22.3% | +4.2 points | |
| 2, moved from 3rd to 2nd | 9.4% | 53.9K | +17.4% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.2% | 53.1K | -17.2% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 40.5K | 0% | -1 points | |
| 5, held 5th | 7% | 40.3K | +8.9% | -0.3 points | |
| 6, moved from 8th to 6th | 1.4% | 8.1K | +84.1% | +0.5 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 0.94% | 5.4K | 0% | -0.1 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 0.76% | 4.4K | 0% | -0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.33% | 1.9K | +18.8% | 0 points |
63.9%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
9.4%
Moved from 3rd to 2nd. 53.9K estimated branded searches, +17.4% vs prior month. Share +0.3 points.
9.2%
Moved from 2nd to 3rd. 53.1K estimated branded searches, -17.2% vs prior month. Share -3.5 points.
4.
Nothing7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.
5.
OPPO7%
Held 5th. 40.3K estimated branded searches, +8.9% vs prior month. Share -0.3 points.
6.
Xiaomi1.4%
Moved from 8th to 6th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.5 points.
7.
HONOR0.94%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Motorola0.76%
Moved from 7th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
vivo0.33%
Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare popularity between Xiaomi and its closest rivals
Every comparison with Xiaomi
14 comparisons
How has branded search demand for Xiaomi changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi in Australia rose from 7.9K to 9.4K.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in Australia held steady, from 1.8% to 1.4%.
How did search popularity change for Australia smartphone brands in September 2026?
6 changes
In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.
In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%.
In September 2026, Google Pixel lost share of searches among smartphone brands in Australia, from 12.7% to 9.2%.
In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026.
In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia.
How are Xiaomi’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- xiaomi phone
- xiaomi tablet
Do you work for Xiaomi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Xiaomi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smartphone brands | 6th of 9 | 1.4% | Shown above |
| Tablet brands | 5th of 7 | 0.43% | Show ranking |
Is Xiaomi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.