Tablet brands in Australia:Which are most popular?

Name: Tablet brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple iPad was the most searched tablet brand in Australia, accounting for 67.2% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Apple iPad showed up in every answer. Samsung Galaxy Tab was recommended most often, coming first in three out of five responses.

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Top tablet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple iPad appeared every time. Samsung Galaxy Tab was recommended most often, coming first in three out of five answers. Apple iPad was second, and Lenovo Tab was third. Xiaomi, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Apple iPad	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Samsung Galaxy Tab	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lenovo Tab	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Microsoft Surface	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Amazon Fire Tablet	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Xiaomi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
TCL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Apple iPad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung Galaxy Tab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Asked ChatGPT
“What's the best tablet to buy in Australia?”
1. 1Apple iPad
2. 2Samsung Galaxy Tab
Asked ChatGPT
“Which tablet is best for study?”
1. 1Samsung Galaxy Tab
2. 2Apple iPad
Asked ChatGPT
“What's the best cheap tablet for kids?”
Searched Google, AI Overview
“tablet”
Searched Google, AI Overview
“best tablet”
1. 1Samsung Galaxy Tab
2. 2Apple iPad

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which tablet brands do people search for most?

This chart shows how often people search Google for each tablet brand by name. Each line represents a brand's share of searches for all seven tablet brands we track, month by month, from searches in Australia.

Share of searches among tablet brands in Australia, by month

Month	Apple iPad	Samsung Galaxy Tab	Microsoft Surface	Lenovo Tab	Xiaomi	TCL	Amazon Fire Tablet
Oct 2025	70.9%	14%	8.7%	5.2%	0.46%	0.46%	0.31%
Nov 2025	71.7%	14.2%	7.8%	5.3%	0.31%	0.38%	0.31%
Dec 2025	71.8%	14.2%	6.4%	6.5%	0.29%	0.47%	0.29%
Jan 2026	70.2%	13.9%	8.6%	6.3%	0.35%	0.35%	0.31%
Feb 2026	69.7%	13.7%	10.4%	5.1%	0.37%	0.25%	0.37%
Mar 2026	72.4%	11.7%	9.7%	5.3%	0.36%	0.26%	0.32%
Apr 2026	70.9%	14%	8.7%	5.2%	0.43%	0.38%	0.38%
May 2026	67.1%	15.7%	10.1%	6%	0.41%	0.36%	0.36%
Jun 2026	69.7%	13.8%	10.3%	5.1%	0.35%	0.45%	0.35%
Jul 2026	70.8%	14%	7.8%	6.4%	0.35%	0.35%	0.35%
Aug 2026	67.4%	15.8%	8.3%	7.4%	0.44%	0.3%	0.3%
Sep 2026	67.2%	16.2%	8.1%	7.4%	0.43%	0.33%	0.29%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple iPad Apple	67.2%	201K	0%	-0.3 points
2, held 2nd	Samsung Galaxy Tab Samsung	16.2%	48.6K	+3.2%	+0.4 points
3, held 3rd	Microsoft Surface Microsoft	8.1%	24.2K	-2%	-0.2 points
4, held 4th	Lenovo Tab Lenovo	7.4%	22.2K	0%	0 points
5, held 5th	Xiaomi	0.43%	1.3K	0%	0 points
6, moved from 7th to 6th	TCL	0.33%	1K	+13.6%	0 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Amazon Fire Tablet Amazon	0.29%	880	0%	0 pointsmoved from 6th to 7th

1.Apple iPad
67.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.Samsung Galaxy Tab
16.2%
Held 2nd. 48.6K estimated branded searches, +3.2% vs prior month. Share +0.4 points.
3.Microsoft Surface
8.1%
Held 3rd. 24.2K estimated branded searches, -2% vs prior month. Share -0.2 points.
4.Lenovo Tab
7.4%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.Xiaomi
0.43%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
6.TCL
0.33%
Moved from 7th to 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
7.Amazon Fire Tablet
0.29%
Moved from 6th to 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among tablet brands in Australia?

7 brands

In September 2026, Apple iPad was the most searched among tablet brands in Australia, with an estimated 201K branded searches, 67.2% of all searches for the seven we track. Samsung Galaxy Tab is in 2nd place, 50.9 percentage points behind at 16.2%.

Australia tablet brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple iPad	70.9% → 67.2%	72.4%Mar 2026	67.1%May 2026	1st
Samsung Galaxy Tab	14% → 16.2%	16.2%Sep 2026	11.7%Mar 2026	2nd
Microsoft Surface	8.7% → 8.1%	10.4%Feb 2026	6.4%Dec 2025	3rd
Lenovo Tab	5.2% → 7.4%	7.4%Aug 2026	5.1%Feb 2026	4th
Xiaomi	0.46% → 0.43%	0.46%Oct 2025	0.29%Dec 2025	6th → 5th
TCL	0.46% → 0.33%	0.47%Dec 2025	0.25%Feb 2026	5th → 6th
Amazon Fire Tablet	0.31% → 0.29%	0.38%Apr 2026	0.29%Dec 2025	7th

Each finding as a sentence

Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in Australia decreased from 70.9% to 67.2%.
Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in Australia increased from 14% to 16.2%.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in Australia decreased from 8.7% to 8.1%.
Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in Australia increased from 5.2% to 7.4%.
Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in Australia peaked at 72.4% in March 2026 and was lowest at 67.1% in May 2026.
Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in Australia peaked at 16.2% in September 2026 and was lowest at 11.7% in March 2026.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in Australia peaked at 10.4% in February 2026 and was lowest at 6.4% in December 2025.
Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in Australia peaked at 7.4% in August 2026 and was lowest at 5.1% in February 2026.
Across the 12 months ending September 2026, Xiaomi rose from 6th to 5th among tablet brands in Australia.
Across the 12 months ending September 2026, TCL fell from 5th to 6th among tablet brands in Australia.
Across the 12 months ending September 2026, Amazon Fire Tablet held steady: its share of searches among tablet brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia tablet brands in September 2026?

4 changes

Samsung Galaxy Tab’s share of searches among tablet brands in Australia has gained ground for 3 months in a row, from 13.8% to 16.2% in September 2026.
In September 2026, TCL rose from 7th to 6th among tablet brands in Australia.
In September 2026, Amazon Fire Tablet fell from 6th to 7th among tablet brands in Australia.
Estimated monthly branded searches for Lenovo Tab in Australia rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

How are branded searches counted for tablet brands?

9 search terms

Each brand's share of searches among tablet brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.