Brandwave

How popular isAmazon Fire Tablet?

In September 2026, people searched for Amazon Fire Tablet by name about 880 times in Australia, about the same as the previous year. These searches made up 0.29% of all Australia tablet brand searches, placing Amazon Fire Tablet seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, Amazon Fire Tablet appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Amazon Fire Tablet is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Apple iPadShare of searches 67.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Samsung Galaxy TabShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Microsoft SurfaceShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Lenovo TabShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Amazon Fire TabletShare of searches 0.29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Fire Tablet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Fire Tablet is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy Tab1st
  2. Apple iPad2nd
  3. Lenovo Tab3rd
  4. Microsoft Surface4th
  5. Amazon Fire Tablet5th
  6. Xiaomi–
  7. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Tab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which tablet brands compete with Amazon Fire Tablet?

Amazon Fire Tablet against tablet brands in Australia, by month

Share of searches by month for Apple iPad, Samsung Galaxy Tab, Microsoft Surface, Lenovo Tab, Amazon Fire Tablet. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabXiaomiTCLAmazon Fire Tablet
Oct 202570.9%14%8.7%5.2%0.46%0.46%0.31%
Nov 202571.7%14.2%7.8%5.3%0.31%0.38%0.31%
Dec 202571.8%14.2%6.4%6.5%0.29%0.47%0.29%
Jan 202670.2%13.9%8.6%6.3%0.35%0.35%0.31%
Feb 202669.7%13.7%10.4%5.1%0.37%0.25%0.37%
Mar 202672.4%11.7%9.7%5.3%0.36%0.26%0.32%
Apr 202670.9%14%8.7%5.2%0.43%0.38%0.38%
May 202667.1%15.7%10.1%6%0.41%0.36%0.36%
Jun 202669.7%13.8%10.3%5.1%0.35%0.45%0.35%
Jul 202670.8%14%7.8%6.4%0.35%0.35%0.35%
Aug 202667.4%15.8%8.3%7.4%0.44%0.3%0.3%
Sep 202667.2%16.2%8.1%7.4%0.43%0.33%0.29%

  1. 1.Apple iPad

    67.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Samsung Galaxy Tab

    16.2%

    Held 2nd. 48.6K estimated branded searches, +3.2% vs prior month. Share +0.4 points.

  3. 3.Microsoft Surface

    8.1%

    Held 3rd. 24.2K estimated branded searches, -2% vs prior month. Share -0.2 points.

  4. 4.Lenovo Tab

    7.4%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Xiaomi

    0.43%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.TCL

    0.33%

    Moved from 7th to 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  7. 7.Amazon Fire Tablet

    0.29%

    Moved from 6th to 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Fire Tablet and its closest rivals

Every comparison with Amazon Fire Tablet

6 comparisons

How has branded search demand for Amazon Fire Tablet changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire Tablet in Australia held steady at 880.
  • Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in Australia held steady, from 0.31% to 0.29%.

How did search popularity change for Australia tablet brands in September 2026?

4 changes

  1. Samsung Galaxy Tab’s share of searches among tablet brands in Australia has gained ground for 3 months in a row, from 13.8% to 16.2% in September 2026.

  2. In September 2026, TCL rose from 7th to 6th among tablet brands in Australia.

  3. In September 2026, Amazon Fire Tablet fell from 6th to 7th among tablet brands in Australia.

  4. Estimated monthly branded searches for Lenovo Tab in Australia rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

How are Amazon Fire Tablet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon Fire Tablet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon fire tablet

How the Brand Demand Index is measured

Who owns Amazon Fire Tablet?

Amazon Fire Tablet is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire TV Stick, eero, Kindle and Ring, owned by the same company, in Australia.

Do you work for Amazon Fire Tablet? To request corrections or removal please contact us via our support page and we will be happy to assist.

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