Brandwave

Amazon Fire Tablet vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Amazon Fire Tablet among tablet brands in Australia. Xiaomi had about 1,300 branded searches, while Amazon Fire Tablet had 880. Xiaomi made up 0.43% of all tablet brand searches we track, and Amazon Fire Tablet accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about tablet brands, Amazon Fire Tablet appeared in one of the five answers and Xiaomi in none.

Among tablet brands in Australia in September 2026

Who do people search for more?

Xiaomi, about 48% more searches than Amazon Fire Tablet

Xiaomi 1.3K searchesAmazon Fire Tablet 880 searches

Who does AI mention more?

Amazon Fire Tablet, mentioned in 1 of 5 answers, Xiaomi in 0

Amazon Fire Tablet in 1 of 5Xiaomi in 0 of 5

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Fire Tablet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy Tab1st
  2. Apple iPad2nd
  3. Lenovo Tab3rd
  4. Microsoft Surface4th
  5. Amazon Fire Tablet5th
  6. Xiaomi–
  7. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Tab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Amazon Fire Tablet or Xiaomi more popular in search?

This chart shows how often people search Google for Amazon Fire Tablet and Xiaomi by name. Each line represents a brand's share of searches for all seven tablet brands we track, month by month, from searches in Australia.

Amazon Fire Tablet and Xiaomi among tablet brands in Australia, by month

Share of searches by month for Xiaomi, Amazon Fire Tablet. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabXiaomiTCLAmazon Fire Tablet
Oct 202570.9%14%8.7%5.2%0.46%0.46%0.31%
Nov 202571.7%14.2%7.8%5.3%0.31%0.38%0.31%
Dec 202571.8%14.2%6.4%6.5%0.29%0.47%0.29%
Jan 202670.2%13.9%8.6%6.3%0.35%0.35%0.31%
Feb 202669.7%13.7%10.4%5.1%0.37%0.25%0.37%
Mar 202672.4%11.7%9.7%5.3%0.36%0.26%0.32%
Apr 202670.9%14%8.7%5.2%0.43%0.38%0.38%
May 202667.1%15.7%10.1%6%0.41%0.36%0.36%
Jun 202669.7%13.8%10.3%5.1%0.35%0.45%0.35%
Jul 202670.8%14%7.8%6.4%0.35%0.35%0.35%
Aug 202667.4%15.8%8.3%7.4%0.44%0.3%0.3%
Sep 202667.2%16.2%8.1%7.4%0.43%0.33%0.29%

How has the Amazon Fire Tablet and Xiaomi comparison changed over the last 12 months?

3 findings
  • Xiaomi was ahead of Amazon Fire Tablet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in Australia moved from 0.31% to 0.29%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among tablet brands in Australia moved from 0.46% to 0.43%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for Australia tablet brands in September 2026?

1 change

  1. In September 2026, Amazon Fire Tablet fell from 6th to 7th among tablet brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Fire Tablet

1 branded search term

  • amazon fire tablet

Xiaomi

1 branded search term

  • xiaomi tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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