Brandwave

Apple iPad vs Lenovo Tab:Which is more popular?

In September 2026, Apple iPad had more branded searches than Lenovo Tab among tablet brands in Australia. Apple iPad had about 201,000 branded searches, while Lenovo Tab had 22,200. Apple iPad made up 67.2% of all tablet brand searches we track, and Lenovo Tab accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in all five answers and Lenovo Tab in two. Apple iPad was mentioned before Lenovo Tab in four out of five answers.

Among tablet brands in Australia in September 2026

Who do people search for more?

Apple iPad, about 9 searches for every 1 for Lenovo Tab

Apple iPad 201K searchesLenovo Tab 22.2K searches

Who does AI mention more?

Apple iPad, mentioned in every answer we collected

Apple iPad in 5 of 5Lenovo Tab in 2 of 5

Who does AI recommend more?

Apple iPad, named ahead of Lenovo Tab in 4 of 5 answers

Apple iPad first in 4Lenovo Tab first in 1

Follow Apple iPad vs Lenovo Tab and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPad appeared in all five answers. Lenovo Tab was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad was listed before Lenovo Tab in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy Tab1st
  2. Apple iPad2nd
  3. Lenovo Tab3rd
  4. Microsoft Surface4th
  5. Amazon Fire Tablet5th
  6. Xiaomi–
  7. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Tab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Apple iPad or Lenovo Tab more popular in search?

This chart shows how often people search Google for Apple iPad and Lenovo Tab by name. Each line represents a brand's share of searches for all seven tablet brands we track, month by month, from searches in Australia.

Apple iPad and Lenovo Tab among tablet brands in Australia, by month

Share of searches by month for Apple iPad, Lenovo Tab. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabXiaomiTCLAmazon Fire Tablet
Oct 202570.9%14%8.7%5.2%0.46%0.46%0.31%
Nov 202571.7%14.2%7.8%5.3%0.31%0.38%0.31%
Dec 202571.8%14.2%6.4%6.5%0.29%0.47%0.29%
Jan 202670.2%13.9%8.6%6.3%0.35%0.35%0.31%
Feb 202669.7%13.7%10.4%5.1%0.37%0.25%0.37%
Mar 202672.4%11.7%9.7%5.3%0.36%0.26%0.32%
Apr 202670.9%14%8.7%5.2%0.43%0.38%0.38%
May 202667.1%15.7%10.1%6%0.41%0.36%0.36%
Jun 202669.7%13.8%10.3%5.1%0.35%0.45%0.35%
Jul 202670.8%14%7.8%6.4%0.35%0.35%0.35%
Aug 202667.4%15.8%8.3%7.4%0.44%0.3%0.3%
Sep 202667.2%16.2%8.1%7.4%0.43%0.33%0.29%

How has the Apple iPad and Lenovo Tab comparison changed over the last 12 months?

3 findings
  • Apple iPad was ahead of Lenovo Tab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in Australia moved from 70.9% to 67.2%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in Australia moved from 5.2% to 7.4%, and its estimated monthly branded searches moved from 14.8K to 22.2K.

How did search popularity change for Australia tablet brands in September 2026?

1 change

  1. Estimated monthly branded searches for Lenovo Tab in Australia rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and Lenovo Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

1 branded search term

  • ipad

Lenovo Tab

1 branded search term

  • lenovo tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free