Brandwave

Lenovo Tab vs Microsoft Surface:Which is more popular?

In September 2026, Microsoft Surface had more branded searches than Lenovo Tab among tablet brands in Australia. Microsoft Surface had about 24,200 branded searches, while Lenovo Tab had 22,200. Microsoft Surface made up 8.1% of all tablet brand searches we track, and Lenovo Tab accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about tablet brands, Lenovo Tab appeared in two of the five answers and Microsoft Surface in one. Lenovo Tab and Microsoft Surface were each mentioned first in one of the two answers that named either.

Among tablet brands in Australia in September 2026

Who do people search for more?

Microsoft Surface, about 9% more searches than Lenovo Tab

Microsoft Surface 24.2K searchesLenovo Tab 22.2K searches

Who does AI mention more?

Lenovo Tab, mentioned in 2 of 5 answers, Microsoft Surface in 1

Lenovo Tab in 2 of 5Microsoft Surface in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Lenovo Tab first in 1Microsoft Surface first in 1

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lenovo Tab was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Surface was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lenovo Tab and Microsoft Surface were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy Tab1st
  2. Apple iPad2nd
  3. Lenovo Tab3rd
  4. Microsoft Surface4th
  5. Amazon Fire Tablet5th
  6. Xiaomi–
  7. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Tab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Lenovo Tab or Microsoft Surface more popular in search?

This chart shows how often people search Google for Lenovo Tab and Microsoft Surface by name. Each line represents a brand's share of searches for all seven tablet brands we track, month by month, from searches in Australia.

Lenovo Tab and Microsoft Surface among tablet brands in Australia, by month

Share of searches by month for Microsoft Surface, Lenovo Tab. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabXiaomiTCLAmazon Fire Tablet
Oct 202570.9%14%8.7%5.2%0.46%0.46%0.31%
Nov 202571.7%14.2%7.8%5.3%0.31%0.38%0.31%
Dec 202571.8%14.2%6.4%6.5%0.29%0.47%0.29%
Jan 202670.2%13.9%8.6%6.3%0.35%0.35%0.31%
Feb 202669.7%13.7%10.4%5.1%0.37%0.25%0.37%
Mar 202672.4%11.7%9.7%5.3%0.36%0.26%0.32%
Apr 202670.9%14%8.7%5.2%0.43%0.38%0.38%
May 202667.1%15.7%10.1%6%0.41%0.36%0.36%
Jun 202669.7%13.8%10.3%5.1%0.35%0.45%0.35%
Jul 202670.8%14%7.8%6.4%0.35%0.35%0.35%
Aug 202667.4%15.8%8.3%7.4%0.44%0.3%0.3%
Sep 202667.2%16.2%8.1%7.4%0.43%0.33%0.29%

How has the Lenovo Tab and Microsoft Surface comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Lenovo Tab took it in December 2025, Microsoft Surface took it in January 2026.
  • Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in Australia moved from 5.2% to 7.4%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
  • Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in Australia moved from 8.7% to 8.1%, and its estimated monthly branded searches moved from 24.7K to 24.2K.

How did search popularity change for Australia tablet brands in September 2026?

1 change

  1. Estimated monthly branded searches for Lenovo Tab in Australia rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lenovo Tab’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lenovo Tab

1 branded search term

  • lenovo tablet

Microsoft Surface

2 branded search terms

  • microsoft surface
  • surface pro

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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