Nothing vs Samsung Galaxy:Which is more popular?
In September 2026, Samsung Galaxy had more branded searches than Nothing among smartphone brands in Australia. Samsung Galaxy had about 53,900 branded searches, while Nothing had 40,500. Samsung Galaxy made up 9.4% of all smartphone brand searches we track, and Nothing accounted for 7%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Samsung Galaxy appeared in four of the five answers and Nothing in three. Nothing and Samsung Galaxy were each mentioned first in two of the four answers that named either.
Who do people search for more?
Samsung Galaxy, about 33% more searches than Nothing
Who does AI mention more?
Samsung Galaxy, mentioned in 4 of 5 answers, Nothing in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nothing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nothing and Samsung Galaxy were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung Galaxy1st
Apple iPhone2nd
Google Pixel3rd
Nothing3rd
Motorola5th
OPPO6th
Xiaomi7th
HONOR–
vivo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“What's the best smartphone to buy in Australia?”
Asked ChatGPT
“What are the best phones for the money?”
Asked ChatGPT
“What's the best value Android phone in Australia?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Nothing or Samsung Galaxy more popular in search?
This chart shows how often people search Google for Nothing and Samsung Galaxy by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.
Share of searches by month for Samsung Galaxy, Nothing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Samsung Galaxy | Google Pixel | Nothing | OPPO | Xiaomi | HONOR | Motorola | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 14.6% | 11.7% | 6% | 10% | 1.8% | 0.35% | 0.78% | 0.51% |
| Nov 2025 | 52.3% | 14.3% | 13.8% | 7% | 9.6% | 1.1% | 0.42% | 0.94% | 0.49% |
| Dec 2025 | 53.6% | 14.6% | 11.6% | 7.2% | 9.9% | 0.96% | 0.51% | 1.2% | 0.43% |
| Jan 2026 | 56.9% | 12.7% | 10.2% | 7.7% | 9.3% | 1% | 0.54% | 1.2% | 0.45% |
| Feb 2026 | 60% | 11.2% | 8.8% | 8.1% | 9% | 0.87% | 0.48% | 1.1% | 0.48% |
| Mar 2026 | 55.4% | 10.1% | 9.9% | 11.2% | 10.2% | 0.99% | 0.52% | 1.2% | 0.52% |
| Apr 2026 | 58% | 10.4% | 8.5% | 9.6% | 9.9% | 0.84% | 1% | 1.3% | 0.46% |
| May 2026 | 61.1% | 9.1% | 8.9% | 8.2% | 9.2% | 0.89% | 1.1% | 1.1% | 0.4% |
| Jun 2026 | 59% | 8.8% | 10.4% | 9.7% | 8.9% | 0.86% | 0.86% | 1.1% | 0.38% |
| Jul 2026 | 57.2% | 10.4% | 10.3% | 9.4% | 8.6% | 0.84% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 59.7% | 9.1% | 12.7% | 8% | 7.3% | 0.87% | 1.1% | 0.87% | 0.32% |
| Sep 2026 | 63.9% | 9.4% | 9.2% | 7% | 7% | 1.4% | 0.94% | 0.76% | 0.33% |
How has the Nothing and Samsung Galaxy comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Nothing took it in March 2026, Samsung Galaxy took it in April 2026, Nothing took it in June 2026, Samsung Galaxy took it in July 2026.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia moved from 6% to 7%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
- Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia moved from 14.6% to 9.4%, and its estimated monthly branded searches held steady at 53.9K.
How did search popularity change for Australia smartphone brands in September 2026?
2 changes
In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nothing’s and Samsung Galaxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nothing
1 branded search term
- nothing phone
Samsung Galaxy
2 branded search terms
- samsung galaxy phone
- samsung phone
Other head-to-heads among smartphone brands
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