Nothing vs OPPO:Which is more popular?
In September 2026, Nothing and OPPO were level in searches among smartphone brands in Australia, with an estimated 40.5K versus 40.3K branded searches, at 7% of the total each. When we asked ChatGPT and Google AI Overviews about smartphone brands, Nothing appeared in three of the five answers and OPPO in two. Nothing was mentioned before OPPO in three out of five answers.
Who do people search for more?
Nothing and OPPO are searched for about as often as each other.
Who does AI mention more?
Nothing, mentioned in 3 of 5 answers, OPPO in 2
Who does AI recommend more?
Nothing, named ahead of OPPO in 3 of 5 answers
Follow Nothing vs OPPO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OPPO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Nothing was listed before OPPO in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsung Galaxy1st
Apple iPhone2nd
Google Pixel3rd- Nothing3rd
Motorola5th
OPPO6th
Xiaomi7th
HONOR–
vivo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“What's the best smartphone to buy in Australia?”
Asked ChatGPT
“What are the best phones for the money?”
Asked ChatGPT
“What's the best value Android phone in Australia?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Nothing or OPPO more popular in search?
This chart shows how often people search Google for Nothing and OPPO by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.
Share of searches by month for Nothing, OPPO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Samsung Galaxy | Google Pixel | Nothing | OPPO | Xiaomi | HONOR | Motorola | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 14.6% | 11.7% | 6% | 10% | 1.8% | 0.35% | 0.78% | 0.51% |
| Nov 2025 | 52.3% | 14.3% | 13.8% | 7% | 9.6% | 1.1% | 0.42% | 0.94% | 0.49% |
| Dec 2025 | 53.6% | 14.6% | 11.6% | 7.2% | 9.9% | 0.96% | 0.51% | 1.2% | 0.43% |
| Jan 2026 | 56.9% | 12.7% | 10.2% | 7.7% | 9.3% | 1% | 0.54% | 1.2% | 0.45% |
| Feb 2026 | 60% | 11.2% | 8.8% | 8.1% | 9% | 0.87% | 0.48% | 1.1% | 0.48% |
| Mar 2026 | 55.4% | 10.1% | 9.9% | 11.2% | 10.2% | 0.99% | 0.52% | 1.2% | 0.52% |
| Apr 2026 | 58% | 10.4% | 8.5% | 9.6% | 9.9% | 0.84% | 1% | 1.3% | 0.46% |
| May 2026 | 61.1% | 9.1% | 8.9% | 8.2% | 9.2% | 0.89% | 1.1% | 1.1% | 0.4% |
| Jun 2026 | 59% | 8.8% | 10.4% | 9.7% | 8.9% | 0.86% | 0.86% | 1.1% | 0.38% |
| Jul 2026 | 57.2% | 10.4% | 10.3% | 9.4% | 8.6% | 0.84% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 59.7% | 9.1% | 12.7% | 8% | 7.3% | 0.87% | 1.1% | 0.87% | 0.32% |
| Sep 2026 | 63.9% | 9.4% | 9.2% | 7% | 7% | 1.4% | 0.94% | 0.76% | 0.33% |
How has the Nothing and OPPO comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Nothing took it in March 2026, OPPO took it in April 2026, Nothing took it in June 2026.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia moved from 6% to 7%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
- Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in Australia moved from 10% to 7%, and its estimated monthly branded searches moved from 37K to 40.3K.
How did search popularity change for Australia smartphone brands in September 2026?
2 changes
In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nothing’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smartphone brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.