How popular isHenley?
In September 2026, people searched for Henley by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 6.8% of all Australia home builder searches, placing Henley seventh out of eight builders. When we asked both ChatGPT and Google AI Overviews about home builders, Henley appeared in one of the five answers and was the seventh most recommended of the eight.
Henley is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.
MetriconShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
G.J. Gardner HomesShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Carlisle HomesShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Clarendon HomesShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HenleyShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Henley is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I use to build a new house in Australia?”
Asked ChatGPT
“What are the best home builders in Australia?”
Asked ChatGPT
“Which Australian home builder has the best value house and land packages?”
Searched Google, AI Overview
“house and land packages”
Searched Google, AI Overview
“home builders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which home builders compete with Henley?
Share of searches by month for Metricon, G.J. Gardner Homes, Carlisle Homes, Clarendon Homes, McDonald Jones Homes, Simonds Homes, Henley, Burbank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricon | G.J. Gardner Homes | Carlisle Homes | Clarendon Homes | McDonald Jones Homes | Simonds Homes | Henley | Burbank |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Nov 2025 | 23.2% | 15.5% | 15.5% | 12.6% | 10.3% | 10.3% | 6.9% | 5.6% |
| Dec 2025 | 20.5% | 16.7% | 16.7% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Jan 2026 | 23.9% | 16% | 16% | 10.7% | 10.7% | 10.7% | 7.2% | 4.8% |
| Feb 2026 | 21.9% | 17.9% | 14.6% | 9.8% | 12% | 12% | 6.5% | 5.3% |
| Mar 2026 | 22.8% | 15.2% | 15.2% | 10.2% | 10.2% | 12.5% | 8.3% | 5.6% |
| Apr 2026 | 23.7% | 15.8% | 15.8% | 10.6% | 10.6% | 10.6% | 7.1% | 5.8% |
| May 2026 | 23.2% | 15.5% | 15.5% | 10.3% | 10.3% | 12.6% | 6.9% | 5.6% |
| Jun 2026 | 24.4% | 16.3% | 16.3% | 10.9% | 8.9% | 10.9% | 7.3% | 4.9% |
| Jul 2026 | 33.2% | 14.8% | 14.8% | 8.1% | 8.1% | 9.9% | 6.6% | 4.4% |
| Aug 2026 | 24.9% | 16.7% | 16.7% | 9.1% | 9.1% | 11.1% | 7.5% | 5% |
| Sep 2026 | 22.9% | 18.7% | 15.3% | 10.2% | 10.2% | 10.2% | 6.8% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.9% | 22.2K | -18.1% | -2 points | |
| 2, moved from 3rd to 2nd | 18.7% | 18.1K | 0% | +2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.3% | 14.8K | -18.2% | -1.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 10.2% | 9.9K | 0% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 10.2% | 9.9K | 0% | +1.1 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 10.2% | 9.9K | -18.2% | -0.9 pointsmoved from 4th to 6th | |
| 7, held 7th | 6.8% | 6.6K | -18.5% | -0.6 points | |
| 8, held 8th | 5.6% | 5.4K | 0% | +0.6 points |
1.
Metricon22.9%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2 points.
18.7%
Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2 points.
15.3%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
10.2%
Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
10.2%
Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
10.2%
Moved from 4th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
7.
Henley6.8%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
8.
Burbank5.6%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Henley and its closest rivals
Every comparison with Henley
7 comparisons
How has branded search demand for Henley changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Henley in Australia fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia decreased from 7.5% to 6.8%.
- Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia peaked at 8.3% in March 2026 and was lowest at 6.5% in February 2026.
How did search popularity change for Australia home builders in September 2026?
6 changes
In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.
In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.
In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.
In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.
In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%.
In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.
How are Henley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Henley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- henley homes
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