Brandwave

Henley vs Simonds Homes:Which is more popular?

In September 2026, Simonds Homes had more branded searches than Henley among home builders in Australia. Simonds Homes had about 9,900 branded searches, while Henley had 6,600. Simonds Homes made up 10.2% of all home builder searches we track, and Henley accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about home builders, Simonds Homes appeared in two of the five answers and Henley in one. Simonds Homes was mentioned before Henley in two out of three answers that named either.

Among home builders in Australia in September 2026

Who do people search for more?

Simonds Homes, about 50% more searches than Henley

Simonds Homes 9.9K searchesHenley 6.6K searches

Who does AI mention more?

Simonds Homes, mentioned in 2 of 5 answers, Henley in 1

Simonds Homes in 2 of 5Henley in 1 of 5

Who does AI recommend more?

Simonds Homes, named ahead of Henley in 2 of 3 answers

Simonds Homes first in 2Henley first in 1

Follow Henley vs Simonds Homes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simonds Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simonds Homes was listed before Henley in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Henley or Simonds Homes more popular in search?

This chart shows how often people search Google for Henley and Simonds Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Henley and Simonds Homes among home builders in Australia, by month

Share of searches by month for Simonds Homes, Henley. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the Henley and Simonds Homes comparison changed over the last 12 months?

3 findings
  • Simonds Homes was ahead of Henley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia moved from 11.2% to 10.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for Australia home builders in September 2026?

4 changes

  1. In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.

  2. In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.

  3. In September 2026, Simonds Homes lost share of searches among home builders in Australia, from 11.1% to 10.2%.

  4. In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Henley’s and Simonds Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Henley

1 branded search term

  • henley homes

Simonds Homes

1 branded search term

  • simonds homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free