Brandwave

Carlisle Homes vs Metricon:Which is more popular?

In September 2026, Metricon had more branded searches than Carlisle Homes among home builders in Australia. Metricon had about 22,200 branded searches, while Carlisle Homes had 14,800. Metricon made up 22.9% of all home builder searches we track, and Carlisle Homes accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about home builders, Metricon appeared in four of the five answers and Carlisle Homes in three. Metricon was mentioned before Carlisle Homes in every answer that named either.

Among home builders in Australia in September 2026

Who do people search for more?

Metricon, about 50% more searches than Carlisle Homes

Metricon 22.2K searchesCarlisle Homes 14.8K searches

Who does AI mention more?

Metricon, mentioned in 4 of 5 answers, Carlisle Homes in 3

Metricon in 4 of 5Carlisle Homes in 3 of 5

Who does AI recommend more?

Metricon, named ahead of Carlisle Homes in 4 of 4 answers

Metricon first in 4Carlisle Homes never first

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Carlisle Homes was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Metricon was listed before Carlisle Homes in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Carlisle Homes or Metricon more popular in search?

This chart shows how often people search Google for Carlisle Homes and Metricon by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Carlisle Homes and Metricon among home builders in Australia, by month

Share of searches by month for Metricon, Carlisle Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the Carlisle Homes and Metricon comparison changed over the last 12 months?

3 findings
  • Metricon was ahead of Carlisle Homes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia moved from 20.5% to 22.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for Australia home builders in September 2026?

3 changes

  1. In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.

  2. In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%.

  3. In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carlisle Homes’ and Metricon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlisle Homes

1 branded search term

  • carlisle homes

Metricon

1 branded search term

  • metricon

How the Brand Demand Index is measured

Other head-to-heads among home builders

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