Brandwave

How popular isCarlisle Homes?

In September 2026, people searched for Carlisle Homes by name about 14,800 times in Australia, a 33.3% decrease from the previous year. These searches made up 15.3% of all Australia home builder searches, placing Carlisle Homes third out of eight builders. When we asked both ChatGPT and Google AI Overviews about home builders, Carlisle Homes appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Carlisle Homes is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. MetriconShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. G.J. Gardner HomesShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Carlisle HomesShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Clarendon HomesShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. McDonald Jones HomesShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlisle Homes was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Carlisle Homes is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which home builders compete with Carlisle Homes?

Carlisle Homes against home builders in Australia, by month

Share of searches by month for Metricon, G.J. Gardner Homes, Carlisle Homes, Clarendon Homes, McDonald Jones Homes, Simonds Homes, Henley, Burbank. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

  1. 1.Metricon

    22.9%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2 points.

  2. 2.G.J. Gardner Homes

    18.7%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Carlisle Homes

    15.3%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Clarendon Homes

    10.2%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.McDonald Jones Homes

    10.2%

    Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Simonds Homes

    10.2%

    Moved from 4th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.Henley

    6.8%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  8. 8.Burbank

    5.6%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Carlisle Homes and its closest rivals

Every comparison with Carlisle Homes

7 comparisons

How has branded search demand for Carlisle Homes changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carlisle Homes in Australia fell from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia decreased from 16.8% to 15.3%.
  • Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia peaked at 16.8% in October 2025 and was lowest at 14.6% in February 2026.
  • Across the 12 months ending September 2026, Carlisle Homes fell from 2nd to 3rd among home builders in Australia.

How did search popularity change for Australia home builders in September 2026?

6 changes

  1. In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.

  2. In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.

  3. In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.

  4. In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.

  5. In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%.

  6. In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.

How are Carlisle Homes’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Carlisle Homes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carlisle homes

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How the Brand Demand Index is measured

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