Burbank vs Carlisle Homes:Which is more popular?
In September 2026, Carlisle Homes had more branded searches than Burbank among home builders in Australia. Carlisle Homes had about 14,800 branded searches, while Burbank had 5,400. Carlisle Homes made up 15.3% of all home builder searches we track, and Burbank accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about home builders, Carlisle Homes appeared in three of the five answers and Burbank in none.
Who do people search for more?
Carlisle Homes, about 3 searches for every 1 for Burbank
Who does AI mention more?
Carlisle Homes, mentioned in 3 of 5 answers, Burbank in 0
Who does AI recommend more?
Carlisle Homes, the only one of the two named
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Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carlisle Homes was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burbank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I use to build a new house in Australia?”
Asked ChatGPT
“What are the best home builders in Australia?”
Asked ChatGPT
“Which Australian home builder has the best value house and land packages?”
Searched Google, AI Overview
“house and land packages”
Searched Google, AI Overview
“home builders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Burbank or Carlisle Homes more popular in search?
This chart shows how often people search Google for Burbank and Carlisle Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.
Share of searches by month for Carlisle Homes, Burbank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricon | G.J. Gardner Homes | Carlisle Homes | Clarendon Homes | McDonald Jones Homes | Simonds Homes | Henley | Burbank |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Nov 2025 | 23.2% | 15.5% | 15.5% | 12.6% | 10.3% | 10.3% | 6.9% | 5.6% |
| Dec 2025 | 20.5% | 16.7% | 16.7% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Jan 2026 | 23.9% | 16% | 16% | 10.7% | 10.7% | 10.7% | 7.2% | 4.8% |
| Feb 2026 | 21.9% | 17.9% | 14.6% | 9.8% | 12% | 12% | 6.5% | 5.3% |
| Mar 2026 | 22.8% | 15.2% | 15.2% | 10.2% | 10.2% | 12.5% | 8.3% | 5.6% |
| Apr 2026 | 23.7% | 15.8% | 15.8% | 10.6% | 10.6% | 10.6% | 7.1% | 5.8% |
| May 2026 | 23.2% | 15.5% | 15.5% | 10.3% | 10.3% | 12.6% | 6.9% | 5.6% |
| Jun 2026 | 24.4% | 16.3% | 16.3% | 10.9% | 8.9% | 10.9% | 7.3% | 4.9% |
| Jul 2026 | 33.2% | 14.8% | 14.8% | 8.1% | 8.1% | 9.9% | 6.6% | 4.4% |
| Aug 2026 | 24.9% | 16.7% | 16.7% | 9.1% | 9.1% | 11.1% | 7.5% | 5% |
| Sep 2026 | 22.9% | 18.7% | 15.3% | 10.2% | 10.2% | 10.2% | 6.8% | 5.6% |
How has the Burbank and Carlisle Homes comparison changed over the last 12 months?
3 findings
- Carlisle Homes was ahead of Burbank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for Australia home builders in September 2026?
3 changes
In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.
In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.
In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burbank’s and Carlisle Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burbank
1 branded search term
- burbank homes
Carlisle Homes
1 branded search term
- carlisle homes
Other head-to-heads among home builders
- Metricon vs G.J. Gardner Homes: compare popularity
- Metricon vs Carlisle Homes: compare popularity
- Metricon vs Clarendon Homes: compare popularity
- Metricon vs McDonald Jones Homes: compare popularity
- G.J. Gardner Homes vs Carlisle Homes: compare popularity
- G.J. Gardner Homes vs Clarendon Homes: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.