Home builders in Australia:Which are most popular?

Name: Home builders in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Metricon was the most searched home builder in Australia, accounting for 22.9% of all searches among the eight builders we track. When we checked with ChatGPT and Google AI Overviews, Metricon and G.J. Gardner Homes were mentioned most often, in four of the five answers. Metricon was recommended most often, coming first in four out of five responses.

Follow home builders and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top home builders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Metricon and G.J. Gardner Homes were mentioned most often, in four of the five answers. Metricon was recommended most often, coming first in four out of five answers. G.J. Gardner Homes was second, and Simonds Homes was third. Burbank, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Metricon	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
G.J. Gardner Homes	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Carlisle Homes	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Clarendon Homes	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Simonds Homes	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
McDonald Jones Homes	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Henley	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Burbank	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Asked ChatGPT
“Which home builder should I use to build a new house in Australia?”
Asked ChatGPT
“What are the best home builders in Australia?”
Asked ChatGPT
“Which Australian home builder has the best value house and land packages?”
1. 1Simonds Homes
2. 2G.J. Gardner Homes
Searched Google, AI Overview
“house and land packages”
1. 1Metricon
2. 2Clarendon Homes
Searched Google, AI Overview
“home builders”

Not named in any answer:

Burbank

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which home builders do people search for most?

This chart shows how often people search Google for each home builder by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Share of searches among home builders in Australia, by month

Month	Metricon	G.J. Gardner Homes	Carlisle Homes	Clarendon Homes	McDonald Jones Homes	Simonds Homes	Henley	Burbank
Oct 2025	20.5%	16.8%	16.8%	11.2%	11.2%	11.2%	7.5%	5%
Nov 2025	23.2%	15.5%	15.5%	12.6%	10.3%	10.3%	6.9%	5.6%
Dec 2025	20.5%	16.7%	16.7%	11.2%	11.2%	11.2%	7.5%	5%
Jan 2026	23.9%	16%	16%	10.7%	10.7%	10.7%	7.2%	4.8%
Feb 2026	21.9%	17.9%	14.6%	9.8%	12%	12%	6.5%	5.3%
Mar 2026	22.8%	15.2%	15.2%	10.2%	10.2%	12.5%	8.3%	5.6%
Apr 2026	23.7%	15.8%	15.8%	10.6%	10.6%	10.6%	7.1%	5.8%
May 2026	23.2%	15.5%	15.5%	10.3%	10.3%	12.6%	6.9%	5.6%
Jun 2026	24.4%	16.3%	16.3%	10.9%	8.9%	10.9%	7.3%	4.9%
Jul 2026	33.2%	14.8%	14.8%	8.1%	8.1%	9.9%	6.6%	4.4%
Aug 2026	24.9%	16.7%	16.7%	9.1%	9.1%	11.1%	7.5%	5%
Sep 2026	22.9%	18.7%	15.3%	10.2%	10.2%	10.2%	6.8%	5.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Metricon	22.9%	22.2K	-18.1%	-2 points
2, moved from 3rd to 2nd	G.J. Gardner Homes	18.7%	18.1K	0%	+2 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Carlisle Homes	15.3%	14.8K	-18.2%	-1.4 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	Clarendon Homes	10.2%	9.9K	0%	+1.1 pointsmoved from 5th to 4th
5, moved from 6th to 5th	McDonald Jones Homes	10.2%	9.9K	0%	+1.1 pointsmoved from 6th to 5th
6, moved from 4th to 6th	Simonds Homes	10.2%	9.9K	-18.2%	-0.9 pointsmoved from 4th to 6th
7, held 7th	Henley	6.8%	6.6K	-18.5%	-0.6 points
8, held 8th	Burbank	5.6%	5.4K	0%	+0.6 points

1.Metricon
22.9%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2 points.
2.G.J. Gardner Homes
18.7%
Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2 points.
3.Carlisle Homes
15.3%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.Clarendon Homes
10.2%
Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.McDonald Jones Homes
10.2%
Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
6.Simonds Homes
10.2%
Moved from 4th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
7.Henley
6.8%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
8.Burbank
5.6%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Which brand is most popular in search among home builders in Australia?

8 brands

In September 2026, Metricon was the most searched among home builders in Australia, with an estimated 22.2K branded searches, 22.9% of all searches for the eight we track. G.J. Gardner Homes is in 2nd place, 4.2 percentage points behind at 18.7%.

Australia home builders, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Metricon	20.5% → 22.9%	33.2%Jul 2026	20.5%Oct 2025	1st
G.J. Gardner Homes	16.8% → 18.7%	18.7%Sep 2026	14.8%Jul 2026	3rd → 2nd
Carlisle Homes	16.8% → 15.3%	16.8%Oct 2025	14.6%Feb 2026	2nd → 3rd
Clarendon Homes	11.2% → 10.2%	12.6%Nov 2025	8.1%Jul 2026	4th
McDonald Jones Homes	11.2% → 10.2%	12%Feb 2026	8.1%Jul 2026	5th
Simonds Homes	11.2% → 10.2%	12.6%May 2026	9.9%Jul 2026	6th
Henley	7.5% → 6.8%	8.3%Mar 2026	6.5%Feb 2026	7th
Burbank	5% → 5.6%	5.8%Apr 2026	4.4%Jul 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia increased from 20.5% to 22.9%.
Across the 12 months ending September 2026, G.J. Gardner Homes’ share of searches among home builders in Australia increased from 16.8% to 18.7%.
Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia decreased from 16.8% to 15.3%.
Across the 12 months ending September 2026, Clarendon Homes’ share of searches among home builders in Australia decreased from 11.2% to 10.2%.
Across the 12 months ending September 2026, McDonald Jones Homes’ share of searches among home builders in Australia decreased from 11.2% to 10.2%.
Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia decreased from 11.2% to 10.2%.
Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia decreased from 7.5% to 6.8%.
Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia increased from 5% to 5.6%.
Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia peaked at 33.2% in July 2026 and was lowest at 20.5% in October 2025.
Across the 12 months ending September 2026, G.J. Gardner Homes’ share of searches among home builders in Australia peaked at 18.7% in September 2026 and was lowest at 14.8% in July 2026.
Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia peaked at 16.8% in October 2025 and was lowest at 14.6% in February 2026.
Across the 12 months ending September 2026, Clarendon Homes’ share of searches among home builders in Australia peaked at 12.6% in November 2025 and was lowest at 8.1% in July 2026.
Across the 12 months ending September 2026, McDonald Jones Homes’ share of searches among home builders in Australia peaked at 12% in February 2026 and was lowest at 8.1% in July 2026.
Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia peaked at 12.6% in May 2026 and was lowest at 9.9% in July 2026.
Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia peaked at 8.3% in March 2026 and was lowest at 6.5% in February 2026.
Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia peaked at 5.8% in April 2026 and was lowest at 4.4% in July 2026.
Across the 12 months ending September 2026, G.J. Gardner Homes rose from 3rd to 2nd among home builders in Australia.
Across the 12 months ending September 2026, Carlisle Homes fell from 2nd to 3rd among home builders in Australia.

How did search popularity change for Australia home builders in September 2026?

8 changes

In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.
In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.
In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.
In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.
In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%.
In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.
In September 2026, Simonds Homes lost share of searches among home builders in Australia, from 11.1% to 10.2%.
In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%.

How are branded searches counted for home builders?

8 search terms

Each brand's share of searches among home builders comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.