Brandwave

Carlisle Homes vs Clarendon Homes:Which is more popular?

In September 2026, Carlisle Homes had more branded searches than Clarendon Homes among home builders in Australia. Carlisle Homes had about 14,800 branded searches, while Clarendon Homes had 9,900. Carlisle Homes made up 15.3% of all home builder searches we track, and Clarendon Homes accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about home builders, Carlisle Homes appeared in three of the five answers and Clarendon Homes in two. Carlisle Homes was mentioned before Clarendon Homes in three out of four answers that named either.

Among home builders in Australia in September 2026

Who do people search for more?

Carlisle Homes, about 49% more searches than Clarendon Homes

Carlisle Homes 14.8K searchesClarendon Homes 9.9K searches

Who does AI mention more?

Carlisle Homes, mentioned in 3 of 5 answers, Clarendon Homes in 2

Carlisle Homes in 3 of 5Clarendon Homes in 2 of 5

Who does AI recommend more?

Carlisle Homes, named ahead of Clarendon Homes in 3 of 4 answers

Carlisle Homes first in 3Clarendon Homes first in 1

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlisle Homes was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clarendon Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Carlisle Homes was listed before Clarendon Homes in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Carlisle Homes or Clarendon Homes more popular in search?

This chart shows how often people search Google for Carlisle Homes and Clarendon Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Carlisle Homes and Clarendon Homes among home builders in Australia, by month

Share of searches by month for Carlisle Homes, Clarendon Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the Carlisle Homes and Clarendon Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia home builders in September 2026?

3 changes

  1. In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.

  2. In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.

  3. In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carlisle Homes’ and Clarendon Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlisle Homes

1 branded search term

  • carlisle homes

Clarendon Homes

1 branded search term

  • clarendon homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

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