Brandwave

Carlisle Homes vs Henley:Which is more popular?

In September 2026, Carlisle Homes had more branded searches than Henley among home builders in Australia. Carlisle Homes had about 14,800 branded searches, while Henley had 6,600. Carlisle Homes made up 15.3% of all home builder searches we track, and Henley accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about home builders, Carlisle Homes appeared in three of the five answers and Henley in one. Carlisle Homes was mentioned before Henley in every answer that named either.

Among home builders in Australia in September 2026

Who do people search for more?

Carlisle Homes, about 2 searches for every 1 for Henley

Carlisle Homes 14.8K searchesHenley 6.6K searches

Who does AI mention more?

Carlisle Homes, mentioned in 3 of 5 answers, Henley in 1

Carlisle Homes in 3 of 5Henley in 1 of 5

Who does AI recommend more?

Carlisle Homes, named ahead of Henley in 3 of 3 answers

Carlisle Homes first in 3Henley never first

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlisle Homes was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carlisle Homes was listed before Henley in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Carlisle Homes or Henley more popular in search?

This chart shows how often people search Google for Carlisle Homes and Henley by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Carlisle Homes and Henley among home builders in Australia, by month

Share of searches by month for Carlisle Homes, Henley. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the Carlisle Homes and Henley comparison changed over the last 12 months?

3 findings
  • Carlisle Homes was ahead of Henley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for Australia home builders in September 2026?

3 changes

  1. In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.

  2. In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.

  3. In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carlisle Homes’ and Henley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlisle Homes

1 branded search term

  • carlisle homes

Henley

1 branded search term

  • henley homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

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