Brandwave

Henley vs McDonald Jones Homes:Which is more popular?

In September 2026, McDonald Jones Homes had more branded searches than Henley among home builders in Australia. McDonald Jones Homes had about 9,900 branded searches, while Henley had 6,600. McDonald Jones Homes made up 10.2% of all home builder searches we track, and Henley accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about home builders, Henley and McDonald Jones Homes each appeared in one of the five answers. Henley and McDonald Jones Homes were each mentioned first in one of the two answers that named either.

Among home builders in Australia in September 2026

Who do people search for more?

McDonald Jones Homes, about 50% more searches than Henley

McDonald Jones Homes 9.9K searchesHenley 6.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Henley in 1 of 5McDonald Jones Homes in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Henley first in 1McDonald Jones Homes first in 1

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. McDonald Jones Homes was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Henley and McDonald Jones Homes were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Henley or McDonald Jones Homes more popular in search?

This chart shows how often people search Google for Henley and McDonald Jones Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Henley and McDonald Jones Homes among home builders in Australia, by month

Share of searches by month for McDonald Jones Homes, Henley. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the Henley and McDonald Jones Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia home builders in September 2026?

2 changes

  1. In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.

  2. In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Henley’s and McDonald Jones Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Henley

1 branded search term

  • henley homes

McDonald Jones Homes

1 branded search term

  • mcdonald jones homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

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