Burbank vs Henley:Which is more popular?
In September 2026, Henley had more branded searches than Burbank among home builders in Australia. Henley had about 6,600 branded searches, while Burbank had 5,400. Henley made up 6.8% of all home builder searches we track, and Burbank accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about home builders, Henley appeared in one of the five answers and Burbank in none.
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Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burbank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I use to build a new house in Australia?”
Asked ChatGPT
“What are the best home builders in Australia?”
Asked ChatGPT
“Which Australian home builder has the best value house and land packages?”
Searched Google, AI Overview
“house and land packages”
Searched Google, AI Overview
“home builders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Burbank or Henley more popular in search?
This chart shows how often people search Google for Burbank and Henley by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.
Share of searches by month for Henley, Burbank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricon | G.J. Gardner Homes | Carlisle Homes | Clarendon Homes | McDonald Jones Homes | Simonds Homes | Henley | Burbank |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Nov 2025 | 23.2% | 15.5% | 15.5% | 12.6% | 10.3% | 10.3% | 6.9% | 5.6% |
| Dec 2025 | 20.5% | 16.7% | 16.7% | 11.2% | 11.2% | 11.2% | 7.5% | 5% |
| Jan 2026 | 23.9% | 16% | 16% | 10.7% | 10.7% | 10.7% | 7.2% | 4.8% |
| Feb 2026 | 21.9% | 17.9% | 14.6% | 9.8% | 12% | 12% | 6.5% | 5.3% |
| Mar 2026 | 22.8% | 15.2% | 15.2% | 10.2% | 10.2% | 12.5% | 8.3% | 5.6% |
| Apr 2026 | 23.7% | 15.8% | 15.8% | 10.6% | 10.6% | 10.6% | 7.1% | 5.8% |
| May 2026 | 23.2% | 15.5% | 15.5% | 10.3% | 10.3% | 12.6% | 6.9% | 5.6% |
| Jun 2026 | 24.4% | 16.3% | 16.3% | 10.9% | 8.9% | 10.9% | 7.3% | 4.9% |
| Jul 2026 | 33.2% | 14.8% | 14.8% | 8.1% | 8.1% | 9.9% | 6.6% | 4.4% |
| Aug 2026 | 24.9% | 16.7% | 16.7% | 9.1% | 9.1% | 11.1% | 7.5% | 5% |
| Sep 2026 | 22.9% | 18.7% | 15.3% | 10.2% | 10.2% | 10.2% | 6.8% | 5.6% |
How has the Burbank and Henley comparison changed over the last 12 months?
3 findings
- Henley was ahead of Burbank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for Australia home builders in September 2026?
2 changes
In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.
In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burbank’s and Henley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home builders
- Metricon vs G.J. Gardner Homes: compare popularity
- Metricon vs Carlisle Homes: compare popularity
- Metricon vs Clarendon Homes: compare popularity
- Metricon vs McDonald Jones Homes: compare popularity
- G.J. Gardner Homes vs Carlisle Homes: compare popularity
- G.J. Gardner Homes vs Clarendon Homes: compare popularity
Put your own brand in this comparison
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