Allstate vs Lemonade:Which is more popular?
In September 2026, Allstate had more branded searches than Lemonade among home insurance brands in the United States. Allstate had about 246,000 branded searches, while Lemonade had 114,000. Allstate made up 7.4% of all home insurance brand searches we track, and Lemonade accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about home insurance brands, Allstate appeared in three of the five answers and Lemonade in none.
Who do people search for more?
Allstate, about 2 searches for every 1 for Lemonade
Who does AI mention more?
Allstate, mentioned in 3 of 5 answers, Lemonade in 0
Who does AI recommend more?
Allstate, the only one of the two named
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allstate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lemonade did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Amica1st
State Farm2nd
USAA3rd
Travelers4th- Allstate5th
Chubb6th
Liberty Mutual–
Lemonade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Travelers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allstate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lemonade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance brand should I switch to in the US?”
Asked ChatGPT
“What are the best home insurance brands in the US?”
Asked ChatGPT
“What's the best home insurance brand in the US for a house?”
Searched Google, AI Overview
“home insurance quotes”
Searched Google, AI Overview
“cheaper home insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Allstate or Lemonade more popular in search?
This chart shows how often people search Google for Allstate and Lemonade by name. Each line represents a brand's share of searches for all eight home insurance brands we track, month by month, from searches in United States.
Share of searches by month for Allstate, Lemonade. The figures are in the table below the chart.
View monthly share of searches table
| Month | State Farm | Liberty Mutual | Travelers | Allstate | USAA | Lemonade | Amica | Chubb |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 17.4% | 8.1% | 7.8% | 4.7% | 3.6% | 1.6% | 1.6% |
| Nov 2025 | 58% | 14.9% | 8.4% | 8.2% | 4.9% | 3.1% | 1.3% | 1.2% |
| Dec 2025 | 57.9% | 14.9% | 8.5% | 8.2% | 5% | 3.1% | 1.3% | 1.2% |
| Jan 2026 | 54.7% | 16.7% | 9.5% | 7.5% | 4.6% | 4.2% | 1.5% | 1.3% |
| Feb 2026 | 52% | 16.4% | 7.7% | 13.4% | 4.7% | 3.4% | 1.5% | 1% |
| Mar 2026 | 58.8% | 15.2% | 8.6% | 6.8% | 4.8% | 3.2% | 1.4% | 1.2% |
| Apr 2026 | 55% | 16.8% | 9.6% | 7.5% | 4.8% | 3.5% | 1.5% | 1.3% |
| May 2026 | 55% | 17.3% | 9.8% | 7.7% | 4.2% | 3.6% | 1.3% | 1.1% |
| Jun 2026 | 55.2% | 17.4% | 9.9% | 7.8% | 3.9% | 3.6% | 1.3% | 1.1% |
| Jul 2026 | 54.6% | 17.2% | 9.9% | 7.7% | 3.8% | 4.4% | 1.3% | 1.2% |
| Aug 2026 | 56.5% | 18.3% | 8.5% | 6.7% | 3.9% | 3.8% | 1.3% | 0.94% |
| Sep 2026 | 52.6% | 20.3% | 9.4% | 7.4% | 4.4% | 3.4% | 1.5% | 1% |
How has the Allstate and Lemonade comparison changed over the last 12 months?
3 findings
- Allstate was ahead of Lemonade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allstate’s share of searches among home insurance brands in the United States moved from 7.8% to 7.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Lemonade’s share of searches among home insurance brands in the United States moved from 3.6% to 3.4%, and its estimated monthly branded searches held steady at 114K.
How did search popularity change for United States home insurance brands in September 2026?
1 change
In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Allstate’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home insurance brands
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