The 1916 Company vs Watches of Switzerland:Which is more popular?
In September 2026, The 1916 Company had more branded searches than Watches of Switzerland among watch retailers in the United States. The 1916 Company had about 45,200 branded searches, while Watches of Switzerland had 40,500. The 1916 Company made up 4.2% of all watch retailer searches we track, and Watches of Switzerland accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about watch retailers, Watches of Switzerland appeared in one of the five answers and The 1916 Company in none.
Who do people search for more?
The 1916 Company, about 12% more searches than Watches of Switzerland
Who does AI mention more?
Watches of Switzerland, mentioned in 1 of 5 answers, The 1916 Company in 0
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Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Watches of Switzerland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The 1916 Company did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is The 1916 Company or Watches of Switzerland more popular in search?
This chart shows how often people search Google for The 1916 Company and Watches of Switzerland by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.
Share of searches by month for The 1916 Company, Watches of Switzerland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | Chrono24 | The 1916 Company | Watches of Switzerland | Watchfinder & Co. | Bucherer | Bob's Watches | Crown & Caliber | Authentic Watches |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 19.8% | 4.3% | 4% | 2.7% | 1.5% | 0.53% | 0.43% | 0.29% |
| Nov 2025 | 69.9% | 17% | 4.7% | 3.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.3% |
| Dec 2025 | 69.1% | 16.8% | 5.2% | 4.1% | 2.3% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jan 2026 | 66.3% | 19.7% | 4.3% | 4% | 2.7% | 1.4% | 0.97% | 0.35% | 0.28% |
| Feb 2026 | 63.1% | 22.9% | 4.6% | 3.8% | 2.5% | 1.4% | 0.92% | 0.5% | 0.27% |
| Mar 2026 | 67.2% | 19.9% | 4% | 3.3% | 2.7% | 1.5% | 0.98% | 0.29% | 0.24% |
| Apr 2026 | 63.5% | 23% | 4.2% | 3.8% | 2.5% | 1.4% | 0.93% | 0.27% | 0.27% |
| May 2026 | 62.5% | 22.7% | 4.5% | 4.6% | 2.5% | 1.7% | 1.1% | 0.27% | 0.22% |
| Jun 2026 | 63.8% | 23.2% | 4.3% | 3.8% | 2.1% | 1.4% | 0.93% | 0.27% | 0.27% |
| Jul 2026 | 67.2% | 19.9% | 4% | 4% | 2.2% | 1.5% | 0.8% | 0.24% | 0.19% |
| Aug 2026 | 63.1% | 22.9% | 4.2% | 4.6% | 2.5% | 1.4% | 0.92% | 0.22% | 0.18% |
| Sep 2026 | 63.8% | 23.1% | 4.2% | 3.8% | 2.5% | 1.4% | 0.76% | 0.18% | 0.15% |
How has the The 1916 Company and Watches of Switzerland comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Watches of Switzerland took it in May 2026, The 1916 Company took it in June 2026, Watches of Switzerland took it in July 2026, The 1916 Company took it in September 2026.
- Across the 12 months ending September 2026, The 1916 Company’s share of searches among watch retailers in the United States moved from 4.3% to 4.2%, and its estimated monthly branded searches moved from 36.2K to 45.2K.
- Across the 12 months ending September 2026, Watches of Switzerland’s share of searches among watch retailers in the United States moved from 4% to 3.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for United States watch retailers in September 2026?
2 changes
In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.
In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The 1916 Company’s and Watches of Switzerland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The 1916 Company
2 branded search terms
- 1916 company
- watchbox
Watches of Switzerland
1 branded search term
- watches of switzerland
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