How popular isChrono24?
In September 2026, people searched for Chrono24 by name about 246,000 times in the United States, a 49.1% increase from the previous year. These searches made up 23.1% of all United States watch retailer searches, placing Chrono24 second out of nine retailers. When we asked both ChatGPT and Google AI Overviews about watch retailers, Chrono24 appeared in two of the five answers and was the third most recommended of the nine.
Chrono24 is the second most searched of 9 competitors and the third most recommended in AI answers.
JomashopShare of searches 63.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Chrono24Share of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
The 1916 CompanyShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Watches of SwitzerlandShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Watchfinder & Co.Share of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chrono24 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chrono24 is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Which watch retailers compete with Chrono24?
Share of searches by month for Jomashop, Chrono24, The 1916 Company, Watches of Switzerland, Watchfinder & Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | Chrono24 | The 1916 Company | Watches of Switzerland | Watchfinder & Co. | Bucherer | Bob's Watches | Crown & Caliber | Authentic Watches |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 19.8% | 4.3% | 4% | 2.7% | 1.5% | 0.53% | 0.43% | 0.29% |
| Nov 2025 | 69.9% | 17% | 4.7% | 3.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.3% |
| Dec 2025 | 69.1% | 16.8% | 5.2% | 4.1% | 2.3% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jan 2026 | 66.3% | 19.7% | 4.3% | 4% | 2.7% | 1.4% | 0.97% | 0.35% | 0.28% |
| Feb 2026 | 63.1% | 22.9% | 4.6% | 3.8% | 2.5% | 1.4% | 0.92% | 0.5% | 0.27% |
| Mar 2026 | 67.2% | 19.9% | 4% | 3.3% | 2.7% | 1.5% | 0.98% | 0.29% | 0.24% |
| Apr 2026 | 63.5% | 23% | 4.2% | 3.8% | 2.5% | 1.4% | 0.93% | 0.27% | 0.27% |
| May 2026 | 62.5% | 22.7% | 4.5% | 4.6% | 2.5% | 1.7% | 1.1% | 0.27% | 0.22% |
| Jun 2026 | 63.8% | 23.2% | 4.3% | 3.8% | 2.1% | 1.4% | 0.93% | 0.27% | 0.27% |
| Jul 2026 | 67.2% | 19.9% | 4% | 4% | 2.2% | 1.5% | 0.8% | 0.24% | 0.19% |
| Aug 2026 | 63.1% | 22.9% | 4.2% | 4.6% | 2.5% | 1.4% | 0.92% | 0.22% | 0.18% |
| Sep 2026 | 63.8% | 23.1% | 4.2% | 3.8% | 2.5% | 1.4% | 0.76% | 0.18% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 680K | +0.18% | +0.7 points | |
| 2, held 2nd | 23.1% | 246K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 4.2% | 45.2K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.8% | 40.5K | -18.2% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.5% | 27.1K | 0% | 0 points | |
| 6, held 6th | 1.4% | 14.8K | 0% | 0 points | |
| 7, held 7th | 0.76% | 8.1K | -18.2% | -0.2 points | |
| 8, held 8th | 0.18% | 1.9K | -20.8% | 0 points | |
| 9, held 9th | 0.15% | 1.6K | -15.8% | 0 points |
1.
Jomashop63.8%
Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share +0.7 points.
2.
Chrono2423.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.2%
Moved from 4th to 3rd. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.8%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
2.5%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bucherer1.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.76%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.18%
Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
0.15%
Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Compare popularity between Chrono24 and its closest rivals
Every comparison with Chrono24
8 comparisons
How has branded search demand for Chrono24 changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chrono24 in the United States rose from 165K to 246K.
- Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States increased from 19.8% to 23.1%.
- Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States peaked at 23.2% in June 2026 and was lowest at 16.8% in December 2025.
How did search popularity change for United States watch retailers in September 2026?
6 changes
In September 2026, Jomashop gained share of searches among watch retailers in the United States, from 63.1% to 63.8%.
In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.
In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States.
Estimated monthly branded searches for Bob's Watches in the United States rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.
Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
Estimated monthly branded searches for Bucherer in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are Chrono24’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Chrono24’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chrono24
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