Watch retailers in the United States:Which are most popular?

Name: Watch retailers in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Jomashop was the most searched watch retailer in the United States, accounting for 63.8% of all searches among the nine retailers we track. When we checked with ChatGPT and Google AI Overviews, Bob's Watches was mentioned most often, in four of the five answers. Bob's Watches was recommended most often, coming first in one out of three responses that gave a list.

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Top watch retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bob's Watches was mentioned most often, in four of the five answers. Bob's Watches was recommended most often, coming first in one out of three answers that gave a list. Watchfinder & Co. was second, and Chrono24 was third. The 1916 Company, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bob's Watches	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Watchfinder & Co.	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Chrono24	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Jomashop	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Watches of Switzerland	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
The 1916 Company	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bucherer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Crown & Caliber	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Authentic Watches	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch retailers

5 answers

Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
1. 1Bob's Watches

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which watch retailers do people search for most?

This chart shows how often people search Google for each watch retailer by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.

Share of searches among watch retailers in the United States, by month

Month	Jomashop	Chrono24	The 1916 Company	Watches of Switzerland	Watchfinder & Co.	Bucherer	Bob's Watches	Crown & Caliber	Authentic Watches
Oct 2025	66.6%	19.8%	4.3%	4%	2.7%	1.5%	0.53%	0.43%	0.29%
Nov 2025	69.9%	17%	4.7%	3.4%	2.3%	1.5%	0.68%	0.3%	0.3%
Dec 2025	69.1%	16.8%	5.2%	4.1%	2.3%	1.2%	0.68%	0.3%	0.3%
Jan 2026	66.3%	19.7%	4.3%	4%	2.7%	1.4%	0.97%	0.35%	0.28%
Feb 2026	63.1%	22.9%	4.6%	3.8%	2.5%	1.4%	0.92%	0.5%	0.27%
Mar 2026	67.2%	19.9%	4%	3.3%	2.7%	1.5%	0.98%	0.29%	0.24%
Apr 2026	63.5%	23%	4.2%	3.8%	2.5%	1.4%	0.93%	0.27%	0.27%
May 2026	62.5%	22.7%	4.5%	4.6%	2.5%	1.7%	1.1%	0.27%	0.22%
Jun 2026	63.8%	23.2%	4.3%	3.8%	2.1%	1.4%	0.93%	0.27%	0.27%
Jul 2026	67.2%	19.9%	4%	4%	2.2%	1.5%	0.8%	0.24%	0.19%
Aug 2026	63.1%	22.9%	4.2%	4.6%	2.5%	1.4%	0.92%	0.22%	0.18%
Sep 2026	63.8%	23.1%	4.2%	3.8%	2.5%	1.4%	0.76%	0.18%	0.15%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Jomashop	63.8%	680K	+0.18%	+0.7 points
2, held 2nd	Chrono24	23.1%	246K	0%	+0.2 points
3, moved from 4th to 3rd	The 1916 Company	4.2%	45.2K	0%	0 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Watches of Switzerland	3.8%	40.5K	-18.2%	-0.8 pointsmoved from 3rd to 4th
5, held 5th	Watchfinder & Co.	2.5%	27.1K	0%	0 points
6, held 6th	Bucherer	1.4%	14.8K	0%	0 points
7, held 7th	Bob's Watches	0.76%	8.1K	-18.2%	-0.2 points
8, held 8th	Crown & Caliber	0.18%	1.9K	-20.8%	0 points
9, held 9th	Authentic Watches	0.15%	1.6K	-15.8%	0 points

1.Jomashop
63.8%
Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share +0.7 points.
2.Chrono24
23.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.The 1916 Company
4.2%
Moved from 4th to 3rd. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.
4.Watches of Switzerland
3.8%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
5.Watchfinder & Co.
2.5%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.Bucherer
1.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
7.Bob's Watches
0.76%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.Crown & Caliber
0.18%
Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
9.Authentic Watches
0.15%
Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Which brand is most popular in search among watch retailers in the United States?

9 brands

In September 2026, Jomashop was the most searched among watch retailers in the United States, with an estimated 680K branded searches, 63.8% of all searches for the nine we track. Chrono24 is in 2nd place, 40.7 percentage points behind at 23.1%.

United States watch retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Jomashop	66.6% → 63.8%	69.9%Nov 2025	62.5%May 2026	1st
Chrono24	19.8% → 23.1%	23.2%Jun 2026	16.8%Dec 2025	2nd
The 1916 Company	4.3% → 4.2%	5.2%Dec 2025	4%Mar 2026	3rd
Watches of Switzerland	4% → 3.8%	4.6%Aug 2026	3.3%Mar 2026	4th
Watchfinder & Co.	2.7% → 2.5%	2.7%Mar 2026	2.1%Jun 2026	5th
Bucherer	1.5% → 1.4%	1.7%May 2026	1.2%Dec 2025	6th
Bob's Watches	0.53% → 0.76%	1.1%May 2026	0.53%Oct 2025	7th
Crown & Caliber	0.43% → 0.18%	0.5%Feb 2026	0.18%Sep 2026	8th
Authentic Watches	0.29% → 0.15%	0.3%Dec 2025	0.15%Sep 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Jomashop’s share of searches among watch retailers in the United States decreased from 66.6% to 63.8%.
Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States increased from 19.8% to 23.1%.
Across the 12 months ending September 2026, Jomashop’s share of searches among watch retailers in the United States peaked at 69.9% in November 2025 and was lowest at 62.5% in May 2026.
Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States peaked at 23.2% in June 2026 and was lowest at 16.8% in December 2025.
Across the 12 months ending September 2026, The 1916 Company’s share of searches among watch retailers in the United States peaked at 5.2% in December 2025 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, Watches of Switzerland’s share of searches among watch retailers in the United States peaked at 4.6% in August 2026 and was lowest at 3.3% in March 2026.
Across the 12 months ending September 2026, The 1916 Company, Watches of Switzerland, Watchfinder & Co., Bucherer, Bob's Watches, Crown & Caliber and Authentic Watches held steady: their share of searches among watch retailers in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States watch retailers in September 2026?

8 changes

In September 2026, Jomashop gained share of searches among watch retailers in the United States, from 63.1% to 63.8%.
In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.
In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States.
Estimated monthly branded searches for Bob's Watches in the United States rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.
Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
Estimated monthly branded searches for Bucherer in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for Watchfinder & Co. in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Crown & Caliber in the United States fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are branded searches counted for watch retailers?

11 search terms

Each brand's share of searches among watch retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.