Brandwave

How popular isWatches of Switzerland?

In September 2026, people searched for Watches of Switzerland by name about 40,500 times in the United States, a 22.4% increase from the previous year. These searches made up 3.8% of all United States watch retailer searches, placing Watches of Switzerland fourth out of nine retailers. When we asked both ChatGPT and Google AI Overviews about watch retailers, Watches of Switzerland appeared in one of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Watches of Switzerland is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. JomashopShare of searches 63.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Chrono24Share of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. The 1916 CompanyShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Watches of SwitzerlandShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Watchfinder & Co.Share of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top watch retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Watches of Switzerland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Watches of Switzerland is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bob's Watches1st
  2. Watchfinder & Co.2nd
  3. Chrono243rd
  4. Watches of Switzerland4th
  5. Jomashop5th
  6. The 1916 Company–
  7. Bucherer–
  8. Crown & Caliber–
  9. Authentic Watches–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which watch retailers compete with Watches of Switzerland?

Watches of Switzerland against watch retailers in the United States, by month

Share of searches by month for Jomashop, Chrono24, The 1916 Company, Watches of Switzerland, Watchfinder & Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthJomashopChrono24The 1916 CompanyWatches of SwitzerlandWatchfinder & Co.BuchererBob's WatchesCrown & CaliberAuthentic Watches
Oct 202566.6%19.8%4.3%4%2.7%1.5%0.53%0.43%0.29%
Nov 202569.9%17%4.7%3.4%2.3%1.5%0.68%0.3%0.3%
Dec 202569.1%16.8%5.2%4.1%2.3%1.2%0.68%0.3%0.3%
Jan 202666.3%19.7%4.3%4%2.7%1.4%0.97%0.35%0.28%
Feb 202663.1%22.9%4.6%3.8%2.5%1.4%0.92%0.5%0.27%
Mar 202667.2%19.9%4%3.3%2.7%1.5%0.98%0.29%0.24%
Apr 202663.5%23%4.2%3.8%2.5%1.4%0.93%0.27%0.27%
May 202662.5%22.7%4.5%4.6%2.5%1.7%1.1%0.27%0.22%
Jun 202663.8%23.2%4.3%3.8%2.1%1.4%0.93%0.27%0.27%
Jul 202667.2%19.9%4%4%2.2%1.5%0.8%0.24%0.19%
Aug 202663.1%22.9%4.2%4.6%2.5%1.4%0.92%0.22%0.18%
Sep 202663.8%23.1%4.2%3.8%2.5%1.4%0.76%0.18%0.15%

  1. 1.Jomashop

    63.8%

    Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share +0.7 points.

  2. 2.Chrono24

    23.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.The 1916 Company

    4.2%

    Moved from 4th to 3rd. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Watches of Switzerland

    3.8%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Watchfinder & Co.

    2.5%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bucherer

    1.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bob's Watches

    0.76%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Crown & Caliber

    0.18%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  9. 9.Authentic Watches

    0.15%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between Watches of Switzerland and its closest rivals

Every comparison with Watches of Switzerland

8 comparisons

How has branded search demand for Watches of Switzerland changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Watches of Switzerland in the United States rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Watches of Switzerland’s share of searches among watch retailers in the United States peaked at 4.6% in August 2026 and was lowest at 3.3% in March 2026.

How did search popularity change for United States watch retailers in September 2026?

6 changes

  1. In September 2026, Jomashop gained share of searches among watch retailers in the United States, from 63.1% to 63.8%.

  2. In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.

  3. In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States.

  4. Estimated monthly branded searches for Bob's Watches in the United States rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

  6. Estimated monthly branded searches for Bucherer in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are Watches of Switzerland’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Watches of Switzerland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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