Bucherer vs Chrono24:Which is more popular?
In September 2026, Chrono24 had more branded searches than Bucherer among watch retailers in the United States. Chrono24 had about 246,000 branded searches, while Bucherer had 14,800. Chrono24 made up 23.1% of all watch retailer searches we track, and Bucherer accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about watch retailers, Chrono24 appeared in two of the five answers and Bucherer in none.
Who do people search for more?
Chrono24, about 17 searches for every 1 for Bucherer
Who does AI mention more?
Chrono24, mentioned in 2 of 5 answers, Bucherer in 0
Who does AI recommend more?
Chrono24, the only one of the two named
Follow Bucherer vs Chrono24 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chrono24 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bucherer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Bucherer or Chrono24 more popular in search?
This chart shows how often people search Google for Bucherer and Chrono24 by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.
Share of searches by month for Chrono24, Bucherer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | Chrono24 | The 1916 Company | Watches of Switzerland | Watchfinder & Co. | Bucherer | Bob's Watches | Crown & Caliber | Authentic Watches |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 19.8% | 4.3% | 4% | 2.7% | 1.5% | 0.53% | 0.43% | 0.29% |
| Nov 2025 | 69.9% | 17% | 4.7% | 3.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.3% |
| Dec 2025 | 69.1% | 16.8% | 5.2% | 4.1% | 2.3% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jan 2026 | 66.3% | 19.7% | 4.3% | 4% | 2.7% | 1.4% | 0.97% | 0.35% | 0.28% |
| Feb 2026 | 63.1% | 22.9% | 4.6% | 3.8% | 2.5% | 1.4% | 0.92% | 0.5% | 0.27% |
| Mar 2026 | 67.2% | 19.9% | 4% | 3.3% | 2.7% | 1.5% | 0.98% | 0.29% | 0.24% |
| Apr 2026 | 63.5% | 23% | 4.2% | 3.8% | 2.5% | 1.4% | 0.93% | 0.27% | 0.27% |
| May 2026 | 62.5% | 22.7% | 4.5% | 4.6% | 2.5% | 1.7% | 1.1% | 0.27% | 0.22% |
| Jun 2026 | 63.8% | 23.2% | 4.3% | 3.8% | 2.1% | 1.4% | 0.93% | 0.27% | 0.27% |
| Jul 2026 | 67.2% | 19.9% | 4% | 4% | 2.2% | 1.5% | 0.8% | 0.24% | 0.19% |
| Aug 2026 | 63.1% | 22.9% | 4.2% | 4.6% | 2.5% | 1.4% | 0.92% | 0.22% | 0.18% |
| Sep 2026 | 63.8% | 23.1% | 4.2% | 3.8% | 2.5% | 1.4% | 0.76% | 0.18% | 0.15% |
How has the Bucherer and Chrono24 comparison changed over the last 12 months?
3 findings
- Chrono24 was ahead of Bucherer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bucherer’s share of searches among watch retailers in the United States moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States moved from 19.8% to 23.1%, and its estimated monthly branded searches moved from 165K to 246K.
How did search popularity change for United States watch retailers in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bucherer’s and Chrono24’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among watch retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.