Brandwave

Chrono24 vs Watches of Switzerland:Which is more popular?

In September 2026, Chrono24 had more branded searches than Watches of Switzerland among watch retailers in the United States. Chrono24 had about 246,000 branded searches, while Watches of Switzerland had 40,500. Chrono24 made up 23.1% of all watch retailer searches we track, and Watches of Switzerland accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about watch retailers, Chrono24 appeared in two of the five answers and Watches of Switzerland in one. Chrono24 was mentioned before Watches of Switzerland in two out of three answers.

Among watch retailers in the United States in September 2026

Who do people search for more?

Chrono24, about 6 searches for every 1 for Watches of Switzerland

Chrono24 246K searchesWatches of Switzerland 40.5K searches

Who does AI mention more?

Chrono24, mentioned in 2 of 5 answers, Watches of Switzerland in 1

Chrono24 in 2 of 5Watches of Switzerland in 1 of 5

Who does AI recommend more?

Chrono24, named ahead of Watches of Switzerland in 2 of 3 answers

Chrono24 first in 2Watches of Switzerland first in 1

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Top watch retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chrono24 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Watches of Switzerland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chrono24 was listed before Watches of Switzerland in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bob's Watches1st
  2. Watchfinder & Co.2nd
  3. Chrono243rd
  4. Watches of Switzerland4th
  5. Jomashop5th
  6. The 1916 Company–
  7. Bucherer–
  8. Crown & Caliber–
  9. Authentic Watches–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Chrono24 or Watches of Switzerland more popular in search?

This chart shows how often people search Google for Chrono24 and Watches of Switzerland by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.

Chrono24 and Watches of Switzerland among watch retailers in the United States, by month

Share of searches by month for Chrono24, Watches of Switzerland. The figures are in the table below the chart.

View monthly share of searches table
MonthJomashopChrono24The 1916 CompanyWatches of SwitzerlandWatchfinder & Co.BuchererBob's WatchesCrown & CaliberAuthentic Watches
Oct 202566.6%19.8%4.3%4%2.7%1.5%0.53%0.43%0.29%
Nov 202569.9%17%4.7%3.4%2.3%1.5%0.68%0.3%0.3%
Dec 202569.1%16.8%5.2%4.1%2.3%1.2%0.68%0.3%0.3%
Jan 202666.3%19.7%4.3%4%2.7%1.4%0.97%0.35%0.28%
Feb 202663.1%22.9%4.6%3.8%2.5%1.4%0.92%0.5%0.27%
Mar 202667.2%19.9%4%3.3%2.7%1.5%0.98%0.29%0.24%
Apr 202663.5%23%4.2%3.8%2.5%1.4%0.93%0.27%0.27%
May 202662.5%22.7%4.5%4.6%2.5%1.7%1.1%0.27%0.22%
Jun 202663.8%23.2%4.3%3.8%2.1%1.4%0.93%0.27%0.27%
Jul 202667.2%19.9%4%4%2.2%1.5%0.8%0.24%0.19%
Aug 202663.1%22.9%4.2%4.6%2.5%1.4%0.92%0.22%0.18%
Sep 202663.8%23.1%4.2%3.8%2.5%1.4%0.76%0.18%0.15%

How has the Chrono24 and Watches of Switzerland comparison changed over the last 12 months?

3 findings

How did search popularity change for United States watch retailers in September 2026?

2 changes

  1. In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.

  2. Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chrono24’s and Watches of Switzerland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chrono24

1 branded search term

  • chrono24

Watches of Switzerland

1 branded search term

  • watches of switzerland

How the Brand Demand Index is measured

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